Marketing Management Running Header: Marketing Management Running Header: Marketing Management Running Header: Marketing Management Running Header: Marketing Management Running Header: Marketing Manag
Added on 2020-03-23
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Running Header: Marketing ManagementMarketing ManagementAuthors ID:Authors Name:
Marketing ManagementContentsIntroduction.................................................................................................................................................3Company Background.................................................................................................................................3Products and sustainability..........................................................................................................................4Price and sustainability................................................................................................................................5Promotion and sustainability.......................................................................................................................6Place (Distribution) and sustainability.........................................................................................................7Comparison to rivals....................................................................................................................................7Recommendations.......................................................................................................................................8Conclusion...................................................................................................................................................8Appendices..................................................................................................................................................9SWOT analysis........................................................................................................................................9References.................................................................................................................................................10
Marketing ManagementIntroductionPromoting and advertising the products and the services of a business corporation hasbeen considered as an integral part in the path of growth and success for a business organization.Creating awareness and establishing the market for the brand is an empirical task which has to bedone essentially done with efficiency by the business organization. It is of very much essentialfor a business corporation to develop management of the marketing operations and activities.Marketing management has been considered as the approach or mechanisms through which thebusiness firm can make application, tackling and also reviewing the company’s marketingresources operations and resources. Also the scope of the management of this concept dependson the size of the business corporation and also on the sector in which the company is operatingits business activities. The core idea of the concept is to facilitate the activities and the functionswhich have been engaged in the distribution of the products and the services (Chand 2017).According to the author the concept of marketing management is a mechanism which executesanalysis, planning implementation and control of the operations and the programs which aredeveloped for carrying out the desired exchanges with the segmented markets and tis all is donewith a purpose of attaining organizational objectives. The below executed analysis has beenmade focused on the management of the marketing activities of CSL. The below report has beenpresented for executing an overview about the activities and the approaches which has beenconsidered as relevant for management of the marketing operations. Company BackgroundCSL is a multinational corporation which operates with some global specialty bio-therapeuticsand is also into the business of developing and delivering the innovative biotherapies that savelives, and aid the service users with life-threatening medical conditions live full lives. Thebusiness corporation has been offering and serving the people with major facilities in the regionsof Australia, Germany, Switzerland, United Kingdom and the U.S. The organization offers avaried rage of then services to the patients and the needed one. The below mentioned are theareas of expertise in which the entity has been serving to the people. Plasma products: This is the service under which te business entity is making use ofhuman plasma for developing and producing a wide range of life-saving medications. Thebusiness entity also supports all aspects of the operations from the collection, checking andtesting the donated plasma which has been derived from the process of production of a variedrange of plasma products (Witcomb 2015). Moreover, the following are some of the keybusiness in which the entity has been involved that to with the plasma products. CSLBehringhas been nominated as an international provider of plasma-derived & recombinantofferings. The business entity also operates plasma collection networks throughCSL Plasmawhich has been considered as one of the largest on worldwide basis. In the regions ofAustralia, New Zealand, Hong Kong, Malaysia, Singapore and Taiwan CSLBehring(Australia) has been considered as the chosen national plasma fractionator. The
Marketing Managementbusiness corporation is also a manufacturer and has market in vitro diagnostic productsthrough SeqirusImmunohematology.Vaccines and pharmaceuticals: On the basis of the conducted research it has beenobserved that in July 2015, bio-CSL and the influenza vaccines of Novartis engaged them-selves in creating Seqirus, which at present has been considered as the second largestinfluenza vaccine organization all over the globe (Sesric 2017). Seqirus has been consideredas the transcontinental partner in pandemic preparedness and is also a key contributor whichaids in preventing and controlling of influenza globally and this has been done by executingan extensive research and production expertise and manufacturing units in the US, UK,Germany and Australia.The business entity is also into the business of a comprehensiverange of vaccines and anti-venoms and also wide range of pharmaceutical offerings which issupplied by other producers in the regions of Australia and New Zealand. The business entity has been offering employment opportunities to over 17,000 employees whichare from more than 30 countries all over the globe. By providing employment opportunities tosuch a large number of individuals the business entity has been contributing socially to the world(Csl 2017). Moreover, the business corporation has been making use of processes and procedureswhich are environmental-friendly and are not proven harmful for the environment and thesociety. Also the raw materials used in the products manufactured are eco-friendly. As the business entity is involved manufacturing the medications and also into offering othermedical facilities, the main targeted consumers are patients who are in the need of any kind ofmedical services (Csl 2017). Moreover, specifically the senior age group can also be targeted orconsidered as the target market. As the business entity has been offering the services and products all over the globe, internet .i.e.are social media can be considered as one of the biggest platform through which the businessentity can develop awareness about the products and the services in the market (Csl 2017).Moreover, the business firm can make use of low pricing strategy for positioning the productsagainst the rivals. Products and sustainabilityThe business entity has been involved in the operations of producing a wide range oflife-savingproducts which has been aiding the thousands of people all over the globe in leading thenormal and healthy lives (Hollensen, 2015). Marketing and distributing of vaccinesthat to with aparticular focus provided on vaccines which ads in preventing and treating with serious diseases,all these operations are executed in Australia, by Seqirusmanufactures and in-licenses.Moreover, CSL Behring Australiais a business corporation which aids in supporting all theoperations and associated aspects. These operations and activities comprises of the collection andtesting of donated plasma and the manufacturing of a varied range of products which areextracted from plasma. Moreover, business entity has been offering the service users a widerange of other medical services which has made the entity to sustain in the competitive
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