Marketing Research and Analysis for Sally Clarke Shop
Added on 2020-10-23
12 Pages2671 Words168 Views
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MARKETINGPRINCIPLES ANDTECHNIQUES
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Diverse activities carried out in marketing department....................................................11.2 Market Segmentation........................................................................................................21.3 Marketing mix..................................................................................................................3TASK 2............................................................................................................................................42.1 Aims of research and market analysis..............................................................................42.2 Market research methods..................................................................................................42.3 Tools and techniques of market analysis..........................................................................5TASK 3............................................................................................................................................64.1 Methods used to e-market products or services...............................................................64.2 Procedure of managing online image...............................................................................6TASK 4............................................................................................................................................73.1 Market analysis techniques...............................................................................................73.2 Interpretation....................................................................................................................73.3 Findings of marketing team .............................................................................................7RECOMMENDATION...................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing is the most important activity of a company which defines a procedure ofcreating, communicating, delivering and exchanging products or services as per choice ofcustomers. Therefore, in this process it is necessary for an enterprise to adopt best marketingtechniques which help in promoting the products in an effective manner (Armstrong and et. al.,2014). In this regard, present report is based on a case study in which a small family is runningits business in local market. Sally Clarke Shop is taken in this context whose business is goingdown. Therefore, marketing manager suggests employers how to promote its products in marketso that productivity and profitability can be increased. TASK 11.1 Diverse activities carried out in marketing departmentMarketing can be defined as a process of advertising goods and services of anorganisation which is used to create customers, satisfy their needs as well as retain them for longperiod of time. Therefore, this department plays an important role in an industry which serves asa face of it in marketplace by promoting business (Bramer, 2013). The main responsibility of thisdivision is to represent brand image of a company in a positive manner. As depend on size andscope of enterprise, other duties played by marketers are-Define and manage brand of association- In this section, marketers define businessand concept of a company in marketplace in an effective manner. This would helpcustomers to know about products or services as well as complete procedure so that theycan make perception about to buy the same.Campaign management- Under this section, employees associated in marketingdepartment conducts various activities in order to promote business of an enterprise in avast manner. Producing marketing and promotional materials- It is the most important role ofmarketing division in which they provide effective tools and resources to employees sothat they can conduct activities of promotion in an effective and efficient manner. Monitoring and managing social media- People are generally used internet and socialmedia pages to get information of products of an association before buy a product.1
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