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Assignment: Marketing Strategy - EE limited

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Added on  2020-10-22

Assignment: Marketing Strategy - EE limited

   Added on 2020-10-22

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BUSINESS STRATEGY
Assignment: Marketing Strategy - EE limited_1
ContentsINTRODUCTION........................................................................................................................3TASK 1........................................................................................................................................3P1 Impact and influence of macro environment on organization and its business strategies.................3TASK 2........................................................................................................................................6P2 Internal environment of organization and its capabilities............................................................6TASK 3........................................................................................................................................9P3 Evaluate the competitiveness of UK’s telecommunication sector.................................................9TASK 4......................................................................................................................................11P4 Analyze strategic direction and options for the organization......................................................11CONCLUSION..........................................................................................................................13REFERENCES...........................................................................................................................14
Assignment: Marketing Strategy - EE limited_2
INTRODUCTIONBusiness strategy is used by all the businesses which mean taking decisions and performing actions and tasks to achieve goals and objectives of the business. To understand the strategies better the report will take EE Telecom Company for further study and research. The EE telecom company is a sub company of BT group which provides 3G, 4G services, fiber broadband etc services to its customers. It mainly has its base in UK. to understand the impact of macro environment on the business strategies of the company, the report will use pestle analysis and ansoff matrix. Further the report will talk about internal environment of the company and its capabilities by using Vrio technique and by showing strength and weakness of the company where the company can work on its weakness. As moving further, the report will conduct external analysis of competitive market by using porter's five force model which will clearly show the threat of new entrant as well as substitute. At last the report will depict the analysis of strategic direction and options for the organization by using Porter’s generic model.TASK 1P1 Impact and influence of macro environment on organization and its business strategiesThe PESTLE analysis model is a business tool which helps the company in assessing andmonitoring all the external marketing environmental factors which is creating the negative impact on the working of EE Company. EE Company being a telecommunication industry has toface many competitive and marketing challenges for sustaining in the market.PESTLE Analysis1.Political – For a telecom sector, political risk are related to the regulations, radiospectrum, licensing of network etc. With the help of political factors, Government ofthe country intervenes the functioning of telecom industry. The Laws made by thegovernment put many restrictions and compliance requirements related to tariffs,production of mobile phones, new technology adoption etc. which has to be adhere byEE company (Cagnin, 2018). Also, the company has to ensure that its goods andservices are in line with the safety and privacy factors which have been laid down bygovernment regulations.
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2.Economic – It comprises factors such as Interest Rate, Inflation and tax which EEcompany has to face and all these expenses affects the pricing strategy per plan whichis offered to the customers. The company also gets affected with the phase ofrecession as its customers started cutting down their landlines connections andconsumption of cellular services has also slowed down during that time periodthereby affecting the profitability of the company.3.Social – One of factor which affects the business growth of EE Company is itslimited access, expansion and growth opportunities in the rural areas of the country.Because of social factors, many business organisation engaged in thetelecommunication sector get influenced and affects its business operations,profitability and performance level.4.Technological – The main business operations of EE Company is based on use ofnew technology, mobile networks etc. any changes in these factors creates greatimpact on the performance and profitability aspect of the business. The customersacross the world are facilitated with more and more changes in the Informationtechnological factors such as introduction of cloud computing, tablets, 5G networkwhich has created more competition between telecommunication industries (Deans,2015). These changes have brought more competitive advantage and improvement inbusiness operations.5.Legal – Many legal compliances, issues and regulations has impact over thefunctioning of EE Company in long run. Company has to comply with all the changestaking place in laws, broadcasting and licensing requirements from time to time so asto remain competitive in the market.6. Environmental – Many factors of environment such as climatic changes, globalwarming, bad weather, heavy rainfall etc. can affect the services of EE Company.These factors can hamper the facilities which are provided by any telecom companyto its customers across the nation such as mobile networks, signals, national radiospectrum etc. Also because of various environmental factors, customers have to faceissues of bad and poor mobile networks, no signals' availability etc. which indirectlyaffects the profitability of EE company as well if company is not able to resolve theseissues with time.
Assignment: Marketing Strategy - EE limited_4

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