Assignment on Business Goals
19 Pages4632 Words90 Views
Added on 2020-07-22
Assignment on Business Goals
Added on 2020-07-22
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Business plan1
Table of Contents1. Executive summary............................................................................................................32 Business details...................................................................................................................33 Key personnel......................................................................................................................44 The business idea.................................................................................................................45 Business goals.....................................................................................................................56 What makes the business different......................................................................................67 Market research...................................................................................................................78 Profiling customers..............................................................................................................89 Profiling competitors (For example SWOT).......................................................................810 Managing market risks....................................................................................................1011 Pricing..............................................................................................................................1012 Staff.................................................................................................................................1113 Premises...........................................................................................................................1214 Profit and loss forecast....................................................................................................1215 Sourcing finance..............................................................................................................152
1. Executive summary London rags fashion store is new apparel store which provides unique products services to their customers. The focus of thefirm is to target a large number of customers especially women’s. In order to grab the attention of customers company will focus onadvertising products and services. All the legal laws and regulation will be followed which are compiled by the government. One ofthe core business strategies is to combine exceptional and knowledgeable customer service with quality stylish merchandise. In currenttrends Urban wear has enhanced in popularity, therefore the cited firm will provide a unique product of which are mostly attract thewomen’s. Further large marketing budget is known as the key to establishing a well-known fashion brand. London rags fashioncompany is start-up company and there are many competitors in the market who sell similar products. The company can focus onvarious marketing strategies in order to enhance sales and profits.2 Business detailsName of the business will be “London rags fashion store. This name is selected to identify the store with the city of London,England where most of the store ‘inventory will be purchased. It is the upscale women clothing boutique which intends to providefashionable products to customers. The business operates within the retail industry with the aim of accomplishing success. The storewill be open near the mall the and it will contain two dressing room. Along with this parking facility will be available in front of thestore with additional spaces (Swamidass, 2016). One of the primary goals of the firm is to deliver the quality product so that the come back to make the purchase again and again. Itis known as sole proprietor firm which is formally organised in London. All the legal laws and regulation will be followed which arecompiled by the government. The firm is established as a sole proprietorship which makes easier the formation and simplicity of thetax record keeping and its structure. The organisation will market women’s clothing which includes semi-casual, professional outfits, casual. Along with this firm willalso sales scarves, belt, and hats as because this all will complement each other to make a complete outfit. The aim of London rags4
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