Current Situation of Karen Millen
Added on 2019-12-28
10 Pages1948 Words79 Views
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Table of ContentsExecutive Summery.........................................................................................................................1INTRODUCTION...........................................................................................................................23. Current situation of Karen Millen................................................................................................2a. Characteristics of market level...........................................................................................2b. Macro environment(PEST)................................................................................................2c. Competitors.........................................................................................................................3d. STP and detailed customer profile.....................................................................................3e. Current marketing mix........................................................................................................4f. SWOT.................................................................................................................................44. Proposed collection......................................................................................................................4a. Brand...................................................................................................................................4b. STP & detailed customer profile........................................................................................5c. Visual range plan................................................................................................................5d. Justification of collection...................................................................................................6e. Pricing strategies and margins............................................................................................7f. Promotional ideas................................................................................................................75. CONCLUSION............................................................................................................................7b. Timeline(Gantt chat)..........................................................................................................7REFERENCES................................................................................................................................8
Executive SummeryPresent report is about Karen Millen which provides all types of clothing for women.They conduct market research and survey with the help of which they come up with innovativedesign and focus on providing comfortable cloths. Cites firm focuses only on women clothing,but they are now focusing on including kids wear also for the age group from 4 to 12 and forboth the boys and girls. They will provide all types of garments which are required for kids.Further, this report will include the time span in which business entity will be able to achievetheir desired goals of introducing kid’s products.1
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