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Assignment on Business Marketing

   

Added on  2020-06-06

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INTRODUCTIONBUSINESS MARKETING
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TABLE OF CONTENTS1) INTRODUCTION.......................................................................................................................12) MARKETING MIX OF SUPERDRY........................................................................................13) SEGMENTATION, TARGETING AND POSITIONING OF THE BRAND...........................34) CONSUMER BEHAVIOUR ANALYSIS OF SUPERDRY......................................................55) IMPORTANCE OF MARKET RESEARCH.............................................................................66) RECOMMENDATIONS FOR BRAND ....................................................................................77) CONCLUSION...........................................................................................................................88) REFERENCE..............................................................................................................................9
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ILLUSTRATION INDEXIllustration 1: Marketing Mix elements...........................................................................................3
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1) INTRODUCTIONBusiness marketing is essential for selling products on large scale with maximumcustomer satisfaction. In this regard, various strategies are used for increasing marketing andcompetitive strategies of the organisation. The present report is based on understandingmarketing tools for promoting Superdry brand and sustaining customers' interest with services ofclothes. It is known brand in men and women wears in global market. In this regard, marketingmix tools for launching and advertising products as well increasing brand awareness can bedescribed. Moreover, consumer behaviour analysis for preparing strategies to satisfy them athigher level will be introduced through this assignment. In addition to this, significance ofmarket research for increasing productivity and profitability of Super Group is to be explained.Along with this, this report is able to suggest some recommendations on brand awareness ofSuperdry of the company (Marketing Mix Elements, 2016). Thus, students can understandvarious aspects of marketing to maintain and sustain its goodwill for longer period.2) MARKETING MIX OF SUPERDRYMarketing mix consists of different elements for launching and promoting productservices provided by Super Group of UK (Guy and Patton, 2013). It includes product, price,place, promotion, people, process, physical evidence elements theta can be understood forSuperdry as below:Product: In this way, consideration on product's quality, quantity, material used in goodsare recognised. Including these, all factors of product to attract people are analysed foradvertising and sustaining Superdry's position in competitive market (Biggemann, 2012).Therefore, all factors related to product are identified including quality, quantity etc. bywhich further ideas are generated for effective competitiveness and marketability.Price: After identifying product tools, price determination is done on the basis ofincurred expenses on production, advertisement process, market demand and so on.Therefore, Super group aims to set affordable price on clothes in accordance tocustomers' affordability to get satisfaction at the highest level (Garrigos, Lapiedra andBarbera, 2012). Thus, pricing decision is made in this process related with customersatisfaction and promotion of goods and services provided by entity.1
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