Marketing Function and Plan Formulation
Added on 2020-10-05
14 Pages4485 Words244 Views
|
|
|
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explain the key roles and responsibilities of marketing functions........................................1P2 How roles and responsibilities of marketing are related with organisation...........................3TASK 2............................................................................................................................................5P3 Compare the ways of two organisations to apply marketing mix to planning process..........5TASK 3............................................................................................................................................8P4 Produce and evaluate a marketing plan for McDonald's.......................................................8CONCLUSION..............................................................................................................................10REFRENCES.................................................................................................................................11
INTRODUCTIONMarketing may be defined as activity to create, design, promote, and deliver particulargoods or services to the targeted audiences for satisfying customers needs or wants. It has widescope because many of things are marketed such as products, services, events, people,informations, experiences, organisation, places, property and several ideas. On the other side,marketing is the activity and procedure in which included various components such asproducing, communicating, distributing and offers to the people where have value for partners,clients, customers, and society (Baines and Fill, 2013). This report is based on McDonald whichis an American food restaurant. They provide variety of foods items including Hamburgers,Chicken, French Fries, Soft Drinks, and deserts etc. This assignment will define marketingfunctions and its roles or responsibilities with organisational interrelation as well. It will explainthe marketing mix for making strategies and compare with other organisation. It consider themarketing plan which produce or develop for achieving business goals or objectives in aneffective manner. TASK 1P1 Explain the key roles and responsibilities of marketing functionsMarketing is an effective tool and technique for every business organisation for attainingset targets. In this included a set of institution or activities for manufacturing particular goods orservices so that goals or can be accomplished by considering of production system, purchase andsells, distributing of that products to the target market for satisfying customers desiredexpectation in better ways (Page, 2013). Marketing activities generally perform and develop forincreasing demands and build reputation among competitors because in this undertake varioustools or methods for creating effective goods or services and generate higher revenues in theorganisation. Many of companies focus on adopting effective techniques regarding marketingwhich is beneficial in increasing productivity and profitability. In this consider promotional toolsor strategies that support in enhancing growth and sustainable development so that sales volumecan be increased. There are various activities or functions defined in the marketing that play vital role inattaining business success in an efficient manner. McDonald's also undertake marketingfunctions because its roles and responsibilities make entire task or activities in more effective1
manner. They formed a marketing team in their department which always focus on findingvarious opportunities to develop the brand image so that company can occupy good position inthe marketplace (Bowie and Paraskevas, 2014). Marketing team adopt best tools or methods forpromoting products or services and try to attracts number of customers towards firm forachieving competitive advantages. The roles and responsibilities of marketing functions are asfollowing:Market research: This is the main function of marketing in which company conductresearch or survey for identifying particular situations or current conditions. Themarketer take responsibility for such research and analyse customers, current trends,fashions, consumer needs or demands, strong competitors and many more so thatcompany can make favourable decisions and formulate strategies to get success in wellmanner. The market research has major role in increasing demands and generate moreprofits so many of companies undertake the marketing activities. Promotions: it is another important marketing functions because it is necessary to makedecisions regarding adoption of strategies and various tools or techniques for the purposeof promoting products and services in the particular market. It is an essentials forincreasing brand value or image into customers mind in well manner. It generallyconcern with increasing pre-sales of products or services in the market (Mariussen,2014). Many of firms use television, newspapers, magazines, events and other traditionaltechniques for brand promotions. In the modern promotional methods included digitalmarketings, social media etc. that are undertaking by most of firms. Profit maximization:the roles and responsibilities in the marketing field plays a vitalrole in profit maximization. A company can gain profit by improving and developing thesales quality that help to boom in the market .The profit is the most important part in themarketing. For instance, Mc. Donald have thousands of branches and a vast employeesall over the world.Increase brand:this factor is a most effective process that uses to capture customerseyes toward the organisation and its products as well. It helps in publicity, selling ,distribution of the products, ensure the trust of the customers, provide the offers and saleto customers to attract them on a particular company. For example, Mc. Donald ensurethe customers for the taste they prefer in different countries.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents