(Doc) Marketing Essential - McDonald
Added on 2020-09-17
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe the roles and responsibilities of marketing functions.............................................1P2 Roles and responsibilities related to organisational context..................................................3TASK 2............................................................................................................................................6P3 Compare different organisation which applied marketing mix to the planning procedure forreaching business objectives.......................................................................................................6P4 Produce and evaluate marketing plan for McDonald's..........................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing define as management of exchange relationship. It is mainly used forretaining, satisfying, developing the need of customers. It is clearly state that marketing iseminent thing or component in business organisation. Generally, commercialisation is an activityof company which is connected with selling and buying trading products and services in propermanner. These are such practices which includes advertisement and publicity of goods, sellingand offering desired products to their customers. Marketing main aim is to try their best forcapture large number of customers in target market place. They are using various types ofslogans, evaluate different sort of innovative and creative packaging design and they need to takeassistance of famous person promotion and exposer of media (Bowie, Paraskevas and Mariussen,2014). Marketing does everything for the company which are able for firm to get high level ofbuyers and try to managed and maintain relationship with them in effective manner. The report isbased on McDonald which is American fast food company and it is operated by Richard andMaurice McDonald. In this project, understand the important roles and responsibilities ofmarketing functions in the context of an organisation. It will also analyse marketing mix alongwith its marketing planning. TASK 1P1 Describe the roles and responsibilities of marketing functionsMarketing- This define as that practices which help in targetting large number ofcustomers and gain maximum income and revenue. Thus, marketing is the promotional methodand tool which assist firm for getting higher level of profitability in proper manner. Concept of marketing- The concept of marketing has five major alternatives factors andphilosophies which offer effective assessment to the company owners and identify whichconcept is best suitable for firm to determining specific marketing strategies and policies.Production concept is that procedure which mainly focus on manufacturing things withouthaving any idea of customers demand and wants and on the other hand, product concept isidentify about quality and improvement of various goods and services (Brassington and Pettitt,2013). Selling concept refers to keep their idea by which firm willing to buy their products andon the other side, marketing concept help in reaching with company goals and objectives byanalysing demand and needs of customers and serve them according to their requirements. Social1
marketing concept is assist in rendering valuable to their buyers which aid in maintaining anddeveloping desired customers and community benefits. In an organisation, marketing department is play an important role in their businessactivities and functions, it is essential for promoting business vision, mission, because it is thatmatter which has been face by company and it can be framed by marketing only. Promoting aproducts in large marketplace is not easy and the role of marketing, it involves market someother tasks such as coordinating with other sections, and also generate all resources or materialwhich present in the business organisation (Cleverley, 2011). Along with this, marketing job helpin target whole market as well as customers, society, community and investors and this willcreate or make effective image of business which carry out in positive manner regarding firm. Marketing has different roles and duties which are managed and handled its core valuesin McDonald, such as sales, production, marketing, finance, distribution, research anddevelopment but it has some particular task or work which needs to do that are as follows:Managing publicity and maintaining brand- Marketing has been play an essential rolein maintaining promotional and advertisement activities, on the other hand, McDonald does notrequirement of any promotion when they launch their first commodity where it is need to bepromoted among desired customers. McDonald is fast food restaurant which offer variousproducts such as cheeseburger, French fries, breakfast item, soft-drink, milkshakes etc. Handling sales and examine whole market- Marketing section coordinate their salesdivision so this can get all the data and information then it will take suitable actions for rendernew products in the large market and developing new policies and strategies for sales. If sales areweak it is possible for monitoring and maintaining marketing situations. Sales are totally dependon customers behaviour and it is assist in generating maximum profitability and income (Clowand James, 2013). Finance and approval- It is known for everyone that finance is that establishment forbring out a specific idea because it is one of the most essential for collecting funds and incomesfor making investment in project, an idea should work for convincing their stakeholders and thenit can be approved for getting appropriate budget. For the same, marketing department requireappropriate finance for managing and maintaining all business activities and functions ineffective manner. All the major task need strong finance for smoothly working in an organisationso it provides certification that will comprise in marketing planning at higher authorities.2
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