ASSIGNMENT ON SWOT ANALYSIS - ZARA.

Running head: SWOT ANALYSIS - ZARA
SWOT Analysis - ZARA
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SWOT ANALYSIS - ZARA1
According to the viewpoint of Gurel & Tat (2017), SWOT analysis also known as
SWOT Matrix is considered to be a technique connected to the concept of strategic planning
which helps an working individual or an entire business organisation to investigate and
identify the different strengths and opportunities as well as weaknesses and threats that is
related to the business competition or even the internal factors related to the project planning.
In this connection, the given paper is focused on describing the SWOT analysis of a powerful
brand named Zara.
Zara is considered as an apparel retailer based firm headquartered in the region of
Spain (Ruiz-Molina & Gil-Saura 2018). The product specialisation of the company is
determined as the sale of the fast-fashion goods that includes clothing, accessories, footwear
as well as other beauty products and perfumes. The concerned firm is known to be the largest
amongst the Inditex Group and also the largest retailer of apparels all across the globe.
However, studies show that the company has it's own thick and thins concerning the market
transactions of the same. Therefore, the SWOT analysis of Zara, which determines its
internal business activities, is specified below.
Taking the strengths of the company into consideration, Zara is profoundly known to
answer the unique demands of its customers that is raised in the concern of new products
(Gothelf & Seiden 2017). The main reason behind this was found to be that the close
competitors of Zara had their factory outlets situated in the low cost countries, and they could
not fulfil the demands of the customers on time. This became the first strength for Zara.
Secondly, Zara has used professional designers in the concern of designing its fashion
products rather than using familiar individuals as its competitors' GAP as well as H&M does.
In the third place, Zara is known to design, manufacture and supply its products as well as
services on its own (Agrawal, Schaefer & Funke 2018). Precisely, Zara controls all of its
functions on its own. As compared to the competitors, Zara does not promote its products via