Hotel Industry Management and Communication

The provided document delves into the hotel industry's management aspects, focusing on innovation development, human resource practices, and communication processes. It includes studies on job satisfaction among hospitality employees, the role of human capital in innovation, and management innovation strategies. The assignment also touches upon organisational structure and functional organisations.

The Developing Manager

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Compare different management styles..................................................................................1
1.2 Discuss leadership characteristics.........................................................................................3
1.3 Communication processes in the selected business..............................................................4
1.4 Analysis organisational culture and change in selected businesses......................................5
TASK 2............................................................................................................................................7
2.1 Own management skills performances.................................................................................7
2.2 Personal strengths, weaknesses, opportunities and threats...................................................7
2.3 Priorities objectives and targets to develop own potential....................................................8
TASK 3............................................................................................................................................9
3.1 Lead and motivate team to accomplish goal and objectives.................................................9
3.2 Managerial decision that made to support achievement and agreed goals with
recommendations and improvements........................................................................................10
TASK 4..........................................................................................................................................10
4.1 Own managerial and personal skills that support for career development.........................10
4.2 Career and personal development needs, current performances and future needs to produce
development plan......................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Management development is the process in which several managers learns and improve
skills and capabilities. Every organisation need process for developing certain skills that possess
by managers which impact on employees and organise work with all staff members (Gannon,
Roper and Doherty, 2015). Present study based on Thomas Cook group which is one of the
largest travelling enterprise which provide different types of services to attract customers in the
business. Furthermore, it includes Clayton Crown Hotel London which is brand of Dalata hotel
group.
In this regard, for gaining insight information of the present report, it covers different
management styles that support to different business in distinctive manner. Moreover, it includes
management skills performances to increase efficiency and effectiveness of each manager.
Furthermore, it discusses about lead and motivate team to accomplish agreed goals and
objectives. At last, it helps to explain own managerial and personal skills that support for career
development.
TASK 1
1.1 Compare different management styles
In Thomas Cook Group and TUI Group following comparison of different management
styles considered:
Theories of management Thomas Cook Group TUI Group
Classical management theory
of Henri Fayol Vs. Scientific
management school of F W
Taylor
In Thomas Cook Group,
classical management theory
has been followed which
emphasis on structure and
consider work which is good
for the firm (Robinson, Kralj
and Callan, 2016).
As compare to this, in TUI
group scientific management
theory adopted that involved
system in each task to perform
particular goal. It emphasis on
efficiency and productivity.
Authoritarian vs. democratic
management style
Authoritarian style denotes
political system which adopted
in Thomas Cook Group to
On the other hand, democratic
style followed in TUI group in
which leaders involve all staff
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concentrate on power in hands
of leaders.
members to share their ideas
and opinion and encourages to
accomplish desired results at
workplace.
Advantages As per this theory of
management, Thomas Cook
Group has advantage to
forecast plan, organise,
command and coordinate to
control. In addition to this,
basic terminology and
concepts also successfully
develop in systematic work
(Gannon, Roper and Doherty,
2015).
Beside this, in TUI group
scientific management theory
determines improvement in
work method which brought
several increases in
productivity.
Disadvantages This theory implemented in
the selected business with
formal work and attention.
However, this theory reduce
worker's role in TUI group and
procedure with little discretion.
Rules In this theory, division of work
implemented that reduces span
of attention or efforts for each
person in group (Konovalova
and Jatuliavičienė, 2015).
On the other hand, in this
theory of management, rule of
thumb has been applied for
each operation that replace
opinion (Management models
and theories associated with
motivation, leadership and
change management, and their
application to practical
situations and problems,
2019).
Principles This theory considers different As compare to this, in
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principles such as authority,
discipline, unity of command,
unity of direction,
subordination of individual
interest to general interest, etc.
scientific management theory
principles considered
determining accurately from
science with correct time and
methods for job (Fraj, Matute
and Melero, 2015).
1.2 Discuss leadership characteristics
Leadership is the ability which build confidence among several people to create
effectiveness and urge with led in Thomas Cook Group and TUI group. It is very important
aspect that directing function of management. Following are different characteristics of
leadership explain in the chosen business: Empathy: Leadership consider several characteristics in which empathy is one of the
important aspect to resolved issues in particular group. In this way, leader of Thomas
Cook Group team knows that concerns must be solved with shared vision and foster
positive results. Consistency: Being a consistent leader, respect and credibility is essential to getting buy
in from the group. With considering fairness and credibility, team must act in a same way
as leader of the chosen enter (Gannon, Roper and Doherty, 2015). Hence, leader of the
TUI group make consistency in their work to accomplish desired results at workplace. Honesty: As per leadership characteristic, it can be stated that honesty is one of the best
aspect of credibility. Those people who are honest, especially concern to make more
likely to address problems and issues. In Thomas Cook Group and TUI group, it is
allowed for better assessment and growth (Konovalova and Jatuliavičienė, 2015). Communication: Leader also possess effective communication that helps to encourage
team work on right project with right attitude. When communication take place
effectively in Thomas Cook Group and TUI group, expectations fulfil easily with solving
issues and problems of staff members. Flexibility: In the chosen business, not each problem considered with same solution.
With the help of flexibility to new ideas and open minded, likelihood increases which
assists to find the best possible outcomes in a team to get more rewards.
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 Conviction: With the help of strong vision and willingness, leadership characteristic fulfil
to accomplish mission and it works with inspiration and resources to followers. As a
result, it helps to increase learning from leadership (Robinson, Kralj and Callan, 2016).
1.3 Communication processes in the selected business
Communication is the process which breaks down in different steps. It helps to conveying
certain information between two and more than two people (Fraj, Matute and Melero, 2015).
Hence, successful communication helps to achieve goals and objectives in Thomas Cook Group
in systematic manner. In the chosen organisation, communication process consider to make
changes in pricing of different services that increase profitability of the enterprise. Following are
certain steps must be considered that involved in communication procedure: Sender: Sender start process who known as communicator. He/she generates message
and conveys it to receiver. In Thomas Cook group and TUI sender is the source who
starts communication effectively. Message: Message is idea, information, view, feelings and fact which is generated by
sender that intended to communicate further. Encoding: Encoding is stage in which message is generated by the sender in symbolic
form so that it can be only understand by receiver. In symbolic term, there are several
elements can be used such as words, picture, gestures, etc. (Kim, Im and Hwang, 2015) Media: Media is the manner which helps to encode message that is transmitted. It can be
transmitted orally and written information as well. Medium of communication includes
telephone, internet, post, fax, e-mail, etc. In Thomas Cook Group and TUI choice of
media is decided by only sender. Decoding: Decoding is the stage in which symbol converted into message by receiver.
When he/she gets message, it is termed to convert appropriate message. It helps to focus
on converting symbol in appropriate idea and opinion (Tang, Wang and Tang, 2015). Receiver: Receiver is a person who gets message that was sent by sender in the selected
business. When receiver receives message, purpose of communication develop
successfully. Hence, as per message, it is in proper perspective that helps to increase
effectiveness (McPhail, Patiar and Davidson, 2015).
4

 Feedback: When receiver confirm to sender about message and understood it, process of
communication in Thomas Cook Group and TUI has been completed. As a result, it can
be stated that effectiveness in the communication develop successfully.
 Noise: It has been refers as the obstruction which is caused by sender, message and
receiver in process of communication. Poor understanding reduce proper functioning and
understanding which impact on overall functioning (Erdem and Jiang, 2016).
Methods of communication
There are different kinds of communication methods that are explained under here: Verbal: Verbal communication can be defined as the face to face, telephone, radio,
television, etc. that helps to communicate goals and objectives with each other. In this
regard, spoken language used that helps to categories in systematic manner. Non-verbal: Non-verbal communication successfully take place with considering body
language, eye contact, posture, expression, etc. In this aspect, touch is non-verbal
5
Illustration 1: Communication process in Thomas Cook Group
(Source: Communications Process, 2018)

communication way that indicates person's feelings and level of comfort which illustrate
characteristics as well.
 Written: Written communication include several elements that helps to communicate
outcomes in written format. With this aspect, letters, emails, social media, books, etc.
included that helps to communicate in written word. Thomas Cook Group adopted this
way to communicate with different members of the organisation.
1.4 Analysis organisational culture and change in selected businesses
Organisational structure is the system which outline certain activities that are directed to
accomplish goals in the business. These activities can be regulate which contain, rules, roles, and
responsibilities (Nieves and Segarra-Ciprés, 2015). It also determines information in Thomas
Cook Group which flow from level to level in business. In the chosen organisation, functional
structure has been followed that based on operations and effectiveness of the business that are
being divided into smaller groups. In the organisation technological changes are required so that
they follow functional structure. Main advantage of this structure is that employees are grouped
by skills set and functions (Functional organisational structure, 2019). On the other hand, in the
TUI group rules and regulations changes made to increase effectiveness of operations and
functions.
However, also certain challenges in this structure present that is lack of inter
departmental communication with most issues and discussion that take place at managerial level
among individual department.
6

Charles handy culture
There are different types of culture defined in this aspect that are explained under here: Power culture: In the organisation with power culture, it can be stated that there are few
individuals those possess higher power in business. Few rules and regulations in this
aspect determines to accomplish goals (Kim, Im and Hwang, 2015). Consequences can
be develop with quick decision making to gain long term interests in business. It is strong
culture with few rules and little bureaucracy. Role culture: As per role culture, people have clearly delegated authorities within high
defined structure. Hierarchical structure consist powers which derives from person
position. There is little scope exists for expert power (Gannon, Roper and Doherty,
2015). In Thomas Cook Group, role culture consider which based on different rules and
highly controlled with everyone. Hence, all people know their roles and responsibilities
7
Illustration 2: Functional organisational structure
(Source: Types of Organizational Charts (Organizational Structure Types) for Different
Scenarios, 2018)

which is determine by person's position (Melián-González and Bulchand-Gidumal,
2016). Changes are considered to follow different roles of people in the business. Hence,
it helps to measure effectiveness with changes in the organisation goals. Task culture: In this culture, team work is develop to address specific problem and
progress project. Hence, task is important with power that depends on team members'
contribution. Task culture determined team dynamic with right mix of skills, personalities
and leadership. Team also successfully develop own objectives at a particular risk so that
there is no single power of source. In TUI group, this culture has been followed that helps
to address specific issue and problem in right manner.
 Person culture: In the enterprise with person culture, unique and superior activities
successfully develop at workplace. In this consideration, with person culture, collection
of individuals working for same business so that power lies in each group of individuals.
TASK 2
2.1 Own management skills performances
Skills High Medium Low
Time and self
management
✓
Problem solving ✓
Oral communication ✓
Written
communication
✓
In Claytown Hotel London, I possess different management skills performances that
helps to communicate several advantages with prospective manager. I have good leadership and
management skills such as interpersonal, motivational, etc. skills. Therefore, it can be stated that
I can manage my own performances to gain desired results. I am good in organising and
planning skills so that my effective qualifications helps me to increase positive development
plan. Furthermore, with the help of effective leadership and management skills, I can properly
8

work to build goals and objectives. With the help of motivational skills, I can increase each
person participation in the organisation. It will helpful to ascertain cognitive and creative skills.
2.2 Personal strengths, weaknesses, opportunities and threats
My own strength, weaknesses, opportunities and threats explained under here:
Strength: I have several strengths in which I have effective technical skills that helps me
in Claytown Hotel London to increase IT sector security. My professional qualifications is more
strong so that it makes me unique as compare to others. I am expert in motivating subordinates
so that it helps to complete my work successfully.
Weaknesses: Furthermore, there are certain areas in which I am weak. For instance, I
have poor communication skills so it reduce my effectiveness with current and future roles. In
this regard, it can be stated that I am not perfect to take proper interaction with my colleagues.
Opportunities: In addition to this, I have several opportunities which help me to develop
my own performances and effectiveness. In Claytown Hotel London, I can take analysis of
market so that it helps me to understand demand and requirements of several customers in
effective manner.
Threats: There are several threats exists that create impact on my own performances.
With this consideration, my peers are doing better job than me so that it is major threat for me.
Furthermore, I have no knowledge of career advancement so that it also create problem to my
own position.
2.3 Priorities objectives and targets to develop own potential
In order to develop my skills and own potential following plan successfully implemented
at workplace of Claytown Hotel London:
SMART objectives
 To increase time and self management skills in Claytown Hotel London to increase 20%
customers in the business.
 To develop problem solving skills to reduce conflicts in the organisation.
 To enhance oral and written skills for gaining competitive advantages in business.
Prioritize objectives Importance Resources Time frame
Time and self
management skills
Time and self
management skills
Seminars and role play 2 weeks
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helps me to increase
my efficiency and
effectiveness within
team to develop more
profitability at
workplace.
Oral and written
communication and
interpersonal
Oral and written
communication and
interpersonal skills
assists to maintain
group performances
and participation in
achievement of goals
and objectives.
Director and coaching 1 and ½ weeks
Problem solving skills Problem skills assists
me to manage my
team members
performances and
develop creativity with
reducing conflicts
among people
Conference and
seminars
3 weeks
TASK 3
3.1 Lead and motivate team to accomplish goal and objectives
In order to lead and motivate team to accomplish goals and objectives of Frankie &
Benny's restaurant, following ways can be adopted: Foster collaboration within the team: In order to lead and motivate team Frankie &
Benny's restaurant I need to focus on collaboration in team. Hence, employees feel
appreciated that helps me to encourage staff members in a particular team. Therefore,
there are several members get participate by inviting input and suggestions (Nieves and
10

Quintana, 2018). It increases my awareness and implement solution at workplace. This is
because, new restaurant must require collaboration among several people so that they can
accomplish goals and objectives easily. It helps to focus on understanding among team
members to attain targets. Set clear goals: With respect to attain overall outcomes, it can be stated that clear goals
and objectives I have to set on the priority basis. This is because, in new restaurant
Stratford, mutual understanding works with setting clear goals and objectives. It helps to
focus on creative learning and understanding. As a result, members of group must require
considering priority to attain overall goals and objectives. It will help to reach towards
objectives of Frankie & Benny's restaurant to start new restaurant. Encourage teamwork: Another way to lead and motivate team with accomplish goal I
need to focus on encourage teamwork in effective manner. Teamwork encourage me to
focus on motivating team members that will help to focus on overall goals and objectives.
In this regard, it is essential to work together with my team (Fraj, Matute and Melero,
2015). As a result, goal and objectives can be accomplish.
 Communicate with staff: In this aspect, two way of communication I need to placed in
Frankie & Benny's restaurant which create positive impact on new business.
3.2 Managerial decision that made to support achievement and agreed goals with
recommendations and improvements
Managerial decision making made support to accomplish goals and objectives with following
recommendations and improvements: Participation of decision maker: In order to take managerial decision, it can be stated
that participation of mine as a decision maker helps to perform work effectively.
Therefore, I am able to solve issues and problems in new restaurant easily. Flexibility of mind: Furthermore I have to focus on flexibility that is very essential
consideration in decision making (Teng, Horng and Hu, 2015). This is because, decision
cannot satisfy each person in effective manner. Co-operation in all diverse group helps to
attain overall goals and objectives. Consideration of chain of action: There is effective chain relationship in all activities of
the business. In this regard, I need to make changes in decisions that are related to work
11

(Aissa and Goaied, 2016). It also proceeds among different activities that considered to
make changes in Frankie & Benny's for new restaurant.
 Proper communication system: Furthermore, in Frankie & Benny's I have to implement
proper communication system that helps to increase productivity at workplace. As a
result, strong communication among several employees helps to increase effectiveness at
business environment (Konovalova and Jatuliavičienė, 2015).
Recommendation
 In order to improve performances of new restaurant Stratford, it is essential to focus on
skilled members performances that helps to communicate desired level of results.
 Furthermore, the organisation should focus on research and development to assess market
trends and requirement that helps to create significant outcomes with increasing
productivity of the business.
 Moreover, for staff members, training and development program must be implemented to
attain overall goals and objectives.
TASK 4
4.1 Own managerial and personal skills that support for career development
With respect to develop own managerial and personal skills, it can be stated that career
development plan for employment successfully develop that assists in business. In Thomas Cook
Group, it helps to ascertain following managerial and personal skills for career development: Learning skills: In career development plan, learning skills helps to increase own
performances with provide more systematic work in business. With this regard, I am
enable to enhance my own performances that would be helpful to ascertained career
development (Özduran and Tanova, 2017). Thinking skills: My own thinking skills must be develop in own managerial for career
development and support with successful goals and objectives. It is mental activity that
assists me in making decisions regarding Thomas Cook Group. Hence, problems can be
solved with organise information.
 Adaptability skills: Adaptability skills refers as the ability which change person and his
action for doing something. As a result, it helps to communicate several benefits in
appropriate manner (Robinson, Kralj and Callan, 2016).
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In order to implement managerial and personal skills, decisions can be accomplish to
focus on goals and objectives that can be accomplish to focus on above skills. This is because, it
helps to take appropriate decisions and support with different goals and objectives.
4.2 Career and personal development needs, current performances and future needs to produce
development plan
For career development, following needs required to improve:
Development
needs
Strategy to
improve
Tools of
strategy to
improve
performances
Current level Time frame
Time and self
management
skills
Seminar helps
to improve
these skills.
Motivational
seminars
attained to
improve time
and
management
skills among
several
members of
the
organisation
Time and self management
skills successfully must be
develop from its current
level to focus on appropriate
plan and produce creativity.
I am lack to accomplish my
goals on time so that it is
essential to improve my
own performances for
future development and
produce successful plan.
3 weeks
Oral and
written
communicatio
n skills
Mentor
guidance
assists to
increase oral
and written
communicatio
n skills.
With the help
of
communicatio
n process
written
communicatio
n successfully
considered in
the business
Oral and written
communication skills helps
me to make deal with
several issues and problems
together. This is because, in
Thomas Cook Group I am
unable to deal several tasks.
2 ½ weeks
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Problem
solving skills
Coaching
helps to
increase
problem
solving skills
in effective
manner.
With the help
of smart art
coaching,
problem
solving skills
successfully
deal in the
selected
business enter.
Problem solving skills must
be develop from my current
level from coaching to
increase current
performances. With the help
of these skills, I can work
with my group members to
accomplish own targets and
performances with taking
coaching.
4 weeks
CONCLUSION
From the above report, it can be concluded that developing manager consider essential
participation in business goals and objectives. Therefore, it includes different kinds of skills and
knowledge which helps to the organisation to attain overall goals and objectives. Report also
discussed about different types of cultures from which Thomas cook group follow role culture in
their business. This is because, according to rules they attain overall goals and objectives at
workplace. In addition to this, it also provides development needs with resources and time frame
to accomplish goals and objectives in effective manner.
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REFERENCES
Books and Journals
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