Corporate Governance and Expansion Strategy for The Silver Line

The Silver Line is a UK charity that provides a free helpline for older people. Founded by Dame Esther Rantzen, it has grown to have 3,000 volunteers and receives 10,000 calls per week. The assignment requires students to research and write a report on the organization's corporate governance, mission, vision, and stakeholders. Additionally, students are asked to conduct an environmental analysis to evaluate the viability of expanding their services to provide home care support in the London area and suggest recommendations for managing this expansion.

Assignment question(s)
Case Study:
The Silver Line
The Silver Line is a UK charity and Company limited by guarantee. It is a free helpline
providing information, advice and friendship for older people.
Brief History
The idea of a helpline for older people was initially created and founded by Dame Esther
Rantzen (in response to her own personal experience of loneliness).
In February 2012 The Minister of State for Care Services hosted a round table seminar
(chaired by Dame Esther Ranzten). Many representatives from voluntary and statutory
organisations were present and supportive of the idea. The Department of Health provided
an initial grant to pilot the scheme. This successful pilot was later undertaken in 2012 by
CEO Sophie Andrews and evaluated by the Centre for Social Justice. Following the pilot,
The Silver Line was awarded a £5 million grant in 2013 by The Big Lottery Fund and another
£5 million in 2015.
Currently The Silver Line has 3,000 volunteers and receives approximately 10,000 calls per
week from older adults.
(The Silver Line 2016)
Tasks In order to answer the following tasks, you will need to undertake further research on
‘The Silver Line’
In a report format (Part A)
1. Discuss the Corporate Governance, mission, vision and stakeholders of The Silver Line
(10 marks)
2. Evaluate The Silver Line’s organisational structure (20 marks)
(Part B)
Imagine that The Silver Line would like to use some of their £5 million grant to expand their
services to provide home care support (only in the London area). You have been asked as
an external Consultant to provide your opinion.
3. Conduct an environmental analysis to analyse the viability of this expansion (it is expected
that you will conduct a PEST or PESTLE) (40 marks)
4. Suggest recommendations for managing this expansion (20 marks)
Additional Marks for the academic quality of the assignment (10 marks)

These marks will be reserved for the overall quality of the assignment in terms of:
appropriate use of referencing, extent and evidence of research, structure of the submission,
coverage of issues, presentation and use of appropriate language
Total Marks (100 marks)