Professional Development in Education

This assignment delves into the concept of professional development in educational contexts, drawing from various sources such as academic journals, books, and online resources. It presents a comprehensive overview of key concepts, theories, and models related to professional development in education, including Kotter's change management process and business planning strategies. The assignment also examines the importance of mentorship, peer assessment, and personal professional trajectories in shaping educators' growth and development.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of Brooklands hotel by identifying its strength and weaknesses..............................1
1.2 Analysis of business performance using comparative measures..........................................2
TASK 2............................................................................................................................................4
2.1 How to overcome with weaknesses......................................................................................4
2.2 Ways of maintaining existing performance..........................................................................5
2.3 Areas in which business could expand..................................................................................6
TASK 3............................................................................................................................................7
3.1 Existing business objectives and plans.................................................................................7
3.2 Revision of a business plan...................................................................................................8
3.3 Develop an action plan for implementing changes...............................................................9
TASK 4..........................................................................................................................................10
4.1 Impact of changes ..............................................................................................................10
4.2 Management of changes......................................................................................................11
4.3 Monitor improvements in performance of business............................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Small business organisations plays a vital role in growth and vitality of country's
economic condition. Small scale enterprise is a business where a few people are working and
does having a large sales volume. These entities are opened with an aim of providing something
new and innovative to society so as people can live with high standard. They also help to grow
and diversify of respective industries. Some large business organisations purchase their raw
material to SME's in order to fulfil their basic production needs (Avalos, 2011). UK government
also supports to these business organisations in terms of various subsidy. Brooklands hotels is
the chosen organisation in this present report; it is a small scale business of United Kingdom. It
is famous for its luxurious dining and hotel services. Apart from this, the assignment will be
describe strength and weaknesses of SME's. Some recommendations will be given which helps
entrepreneurs to overcome with issues and weaknesses. The report dictates that there are some
ways with which managers can measure the performance in external market. Apart from this, a
business plan will be developed in order to achieve firm's goals and objectives in a very fast
manner.
TASK 1
1.1 Profile of Brooklands hotel by identifying its strength and weaknesses
In UK market, Brooklands hotel is one the most popular restaurant which provides
qualitative and healthy food to its customers. It offers many discounts to regular clients so as to
impress them in an effective manner. Along with this, the hotel is set up in stunning surrounding
of Surrey; it is convenient choice of customers for short break. There is spacious 120 guest
rooms with having the benefit of air-condition, king size bed, en-size bathroom etc. Employers
of Brooklands hotel gives a warm welcome for their guests in order to maintain healthy and
positive with them. It provides innovative spa treatments and therapies so as to deliver luxurious
experience to visitors. By having delicious services, guest can enjoy inclusive dinner and bar
facilities.
Profile of Brooklands hotel is stated as below: -
Name – Brooklands hotel
Address - Brooklands Dr, Weybridge KT13 0SL
Phone - 01932 335700
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Website – www.brooklandhotes.co,uk.
E-mail – [e-mail].
Hotel services and facilities – 24 hour front desk, concierge desk, Air conditioned public areas,
non-smoking throughout the hotel.
Opening timings – 10 AM to 11PM.
Food served – Italian, Spanish, Chinese, etc.
Every business has its own goals and objectives, in order to achieve all of them in an
effective manner it is essential for entrepreneurs to identify company's strength and weaknesses.
It can be done through SWOT analysis. It assists managers to determine external factors which
would affect firm's prosperity and vitality in target market (Black and Plowright, 2010). The
analysis will also help in creating as well as executing strategic plans and policies so as business
enterprise can effectively achieve its vision and mission in a certain time period. Below
mentioned strength and weaknesses of Brooklands hotel: -
STRENGTH
 The prime strength of Brooklands hotel
is, it provide quality and value added
products to its customers. Through
which, the company is famous among
numerous people of UK.
 Variety of food products that is able to
attain and retain customers for long
term period.
 It also serve services for lower and
middle class people of society. High turnover in last 2 years.
WEAKNESSES
 Due to new entrants, a firm is not able
to perform
 Lower brand equity.
 Not having experienced and trained
staff.
 Sometimes it is not possible for SME's
to endorse new and innovative
machinery. Therefore, they cannot stay
for long time in market competition.
1.2 Analysis of business performance using comparative measures
Zizzi restaurant is the main competitor of Brooklands hotel.
Below mentioned profit and loss account for end of 30th April 2017 of Brooklands
hotel and Zizzi restaurant : -
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Brooklands hotel (value in £) Zizzi restaurant (value in £)
Sales 130 210
Cost of sales 80 70
Gross profit 50 140
Overheads 15 30
Net Profit 35 110
Balance sheet of year ended 30th April 2017 of Brooklands hotel and Zizzi restaurant: -
Year Brooklands hotel (value in £) Zizzi restaurant (value in £)
Fixed Assets 40 55
Current assets
Stock 10 15
Debtor 15 30
Bank 4 0
29 45
Measure of performance of Zizzi restaurant and Brooklands hotels: -
Year ending 2014 Number one ZIZZI restaurant
Staff turnover 25 30
Absentee rates 36.00% 70.00%
% of job offers accepted 650.00% 95.00%
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Result of job satisfaction
surveys
After appraisal process 60% of
staff members are fully
satisfied with their job at
Brooklands hotels whereas rest
of 40% feel insecure and
unhappy at there .
While conducting a survey, it
has been analyse that, 90% of
employees are fully satisfied
with their job whereas rest of
10% are having some issues
and problems in Zizzi
restaurant.
Competence surveys 60.00% 90.00%
TASK 2
2.1 How to overcome with weaknesses
In this competitive environment, small scale business entities are facing many problems
and issues. This could diminishes their market growth and prosperity, therefore these firms
cannot achieve their aims and targets. Apart from this, weaknesses can also reduces sales and
profits of a business organisation. In order to overcome with all negative factors, managers of
Brooklands hotels have to develop some effective and implement them in within workplace
(Brody and Hadar, 2011). These actions which must follow by managers, stated as below: -
Provide training and development assistance
Regular training and education can easily improves employees' knowledge and skills. If a
company has well skilled and qualified workers, it is able to compete with external forces in an
adequate manner. Apart from this, training and development session will also encourages staff
members and improves their thinking. With this, they are able to give new and innovative; that
are accessible in achieving high competitive advantage. In addition, the foremost weaknesses of
Brooklands hotel is, there is lack of experienced staff. Due to learning session, employees will
provide delicious services to their guests. It would improves sales and profits of refereed firm.
Free flow of communication
It is necessary for small business organisations to generate new and effective ideas as
how to generate high turnover. Another main weakness of Brooklands is there is lack of proper
communication between managers and employees. Sometimes, it might be creates
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misunderstanding and issues in business organisation. Therefore, it is essential for refereed hotel
to implement effective communication where employees can share all issues and problems with
managers (Cooke, 2012). This will also them in finding new ideas and concept so as business can
be grow and diversify at marketplace.
Think globally
The main aim of small commercial entities is to expand themselves in global market.
There operations and activities are develop to deal with international customers. It will help to
grow and expand business and accomplish its objectives from target market. Apart from this,
small business also have to adopt some methods and ways with which they can reach with
potential customers and recognise their needs and wants. If a firm serves services as per the
needs and wants of customers; it will assists to attain high competitive advantages.
Make a marketing plan
An effective marketing plan will contribute in recognising about future market conditions
and strength of competitors. Marketing planning and creation of marketing budget will also small
entities to determine the amount which will be spend on different working activities.
2.2 Ways of maintaining existing performance
In this modern era, there is very tough competition between business organisations. Due
to new entrants and their new techniques, it is too difficult for SME's to maintain their existing
performance and strength in target market. Therefore, managers of these enterprises have to
adopt some methods so as they can perform better than other rivals. The first way, that can be
used by Brooklands hotel is it can use the concept of strategic alliances (Croft and et. al., 2010).
It establishes a link between some practices of two or more business. This coordination seems as
partnership among a domestic and an international company. In strategic alliance, both parties
share transact their knowledge and resources in order to evolve new products and builds
production facilities. It is also accessible in enhancing brand awareness, so as large group of
customers will be attract towards company. Apart from this, strategic alliance also provide an
opportunity to small business entities, as they can grow its market size and higher customer
satisfaction in international market. Through which, refereed enterprise can easily achieve its
goals and objectives in very fast method. Therefore, adoption of strategic alliances is a good way
to maintain existing performance and strength of business entities in target market. Additionally,
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when Brooklands hotel will face some economical issues, strategic alliance would be assistive in
sharing financial risk. Many business organisations make strategic arrangement in order to
diminishes financial risk. For instance- when two entities joint their investment shares, then it is
potential for both of them to divide their losses in case of venture is failed.
Another method for Brooklands hotel is franchising in order to maintain current
performance in competitive market. Along with this, franchising is known as best corporate
strategy which help managers to expand their business and getting wide range of customers. It is
new marketing technique, which creates an image in peoples' mind about type of products and
services (Dopp and et. al., 2010). In franchising, business owner gives right to another persons as
he or she can distribute firm's products by using its brand name. Franchising promotes products
and services by middleman, therefore many people can know about. As a small business
organisation, it is not possible for Brooklands hotel to spend a lot on advertising and promotional
activities. For example- advertisement is too expensive for new entities but they cannot survive
without effective marketing. Hence, if these companies endorse the concept of franchising, they
will get international advertisement and many customers will know about the brand and its
products. If a company follow these methods, it can potentially gain high market growth and
vitality at marketplace.
2.3 Areas in which business could expand
It is essential for new business entities to expand themselves in global market. For this
purpose, entrepreneurs conduct market research in order to know needs and wants to potential
buyers. But this is not enough for grow and diversify in global environment. In their beginning
period, every business organisations face some issues and challenges. So as to survive effectively
and built a great market image (Elliott, 2011). Hence, it is must for managers to identify some
areas where they can deliver products and services. For this, business owners have to follow
these ways, such are stated as under: –
Open another location –
In order to expand business at marketplace, managers have to open their branches on
different places. This will also help in increasing firm's sales and make higher profitability.
Along with this, entrepreneurs also look market trends and customers' choices which indicates
firm's staying power. But physical expansion is not enough to so that, managers also have to
manipulate a market research, make effective plans and policies and tend to do little
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advertisements. While establishing a business on another location, business owners needs to
consult with management team and administrative system because they can give proper idea
about new market trends and challenges.
Develop a market segment and target other markets -
Managers can also grow their business by developing market segmentation. With the
assistance of market research, they can determine a viable segment of people and produce
products. Selection of a target market and finding its needs will also helps in improving
Brooklands hotel sales revenue and annual profits (Gibson, Dollarhide and Moss, 2010).
Diversification
Diversification is another growth strategy, which helps managers to get income from
multiple sources. The main perspective of diversification is to implement new changes and
innovation in a product so as to make it as per the needs and wants of buyers. It also involves the
concept of new product development. It is necessary for small business organisations to meet
customers' requirements in the best possible. Therefore, by diversifying products in target
market, business owners can easily achieve their goals and objectives by expanding their
business in competitive market.
TASK 3
3.1 Existing business objectives and plans
Brooklands hotel is known as small business enterprise, it has determined certain goals
and objectives to stay in market competition; that are stated as under: -
 The prime objective of Brooklands hotel is to be best restaurant in the local area of
United Kingdom. Currently, the firm is serving 600 to 700 customers on daily basis. As
continuously increasing the number of guests, it has become number one hotel among all
competitors. In order to maintain its position, company has to provide qualitative and
value added products by fulfilling their all requirements in an effective manner (Hadar
and Brody, 2013).
 Another objective of Brooklands hotel is keep 60 to 70% gross margin. For this purpose,
the firm has to fulfil its all corporate social responsibilities in order to gain high market
growth and success. It involves, the firm have to produce low rate food products therefore
in order to attract numerous people from different societies.
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 A common goal of SME's is to run profitable business that helps in gaining high revenues
by limited expenses. For example- if Brooklands wants to increase its sales by 20%, then
it has to use certain attractive methods which can influence people buy its products and
services. In this process, it also have to be ensure that, company is managing its financial
position in target market.
 Objectives towards customer services include the reduction of buyers' queries and
complaints by 20%. Effective customer services also consists with improvement of
problems resolution time (Hamza, 2010). For this, Brooklands hotels need to maximise
CS staff who are able to respond quickly towards clients' issues and troubles.
In order to achieve these goals and objectives, managers have to create and execute an
effective business plan that is able to analyse all future challenges. A business plan is written
document which renders a well structured way managers' thoughts and clarifying their ideas. In
addition, it also assists to set firm's vision and spot future challenges. Business plan allows
managers to measure their progress in target market. Below mentioned business plan of
Brooklands hotel: - Demonstrate market and customers – The first step of business plan is to demonstrate
target market and customers of the firm for which it will be produced. It will contribute
in providing some information about potential buyers of company. This assessment make
a viable business plan (Hudson, 2013). Setting goals and objectives – Afterwards, managers have to set business goals and
objectives which they want to accomplish from target market. Business owners require to
make short and long term and classified them in a given time schedule. Analyse financial condition – Evaluation of financial position of the firm will help
managers to make an effective business plan. For this, they can different tools and
techniques such as- key performance indicators and benchmarking etc. Develop strategies – After that, business owners have to develop impressive policies and
strategies that gives strength to a business plan. But before this, they need to examine
external market factors which could impact upon growth and success of business
organisation.
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 Implement and monitor progress – At last, managers are implemented the plan within
workplace so as employees can work accordingly. They also have to measure the
effectiveness of business plan whether is going is right direction or not.
3.2 Revision of a business plan
An effective and attractive business plan is liable to get growth and success; it captures
all aspects which are involved in accomplishing goals and objectives of the firm. Revision of a
business plan will help managers to employers to determine all hidden problems which will be
affect marketing operations. It involves continuous reviews and navigation so as to measure,
where you are and where you want to go (Hudson, 2013). Revision of business plan, also
requires certain predicts and management responsibilities. The foremost purpose behind this, it
assists reformation or modification in existing business so as to make it better then before. There
are several changes in customers' demand and market trends, and it is must for managers to
determine these changes and make essential verifications for the same. While revising a plan,
business owners have to analyse all internal and external components that would effect
company's performance and production level. It is accessible for them to make better future
decisions in order to decrease financial losses as well as risk.
Revision of a business plan is beneficial for gaining information about market
competitors. Zizzi, Alexander the great and Number 1 etc. are the main rivals of Brooklands
hotel. Therefore, it is necessary for business owner of Brooklands hotel is to always keep revise
all perspective (Hunzicker, 2010). While reviewing, changes can be done only if managers have
to properly ensure about underlying assumptions of competitive market.
3.3 Develop an action plan for implementing changes
In order to implement changes or variations within workplace, entrepreneurs have to
develop an action plan which turn their goals into reality. In other words, it is also assistive in
maximising accountability and efficiency of small business enterprise. In addition, an action
defines the way or method with which firm will meet its objectives. Below mentioned some steps
that are involved in creation of an action plan: -
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(Source: How to Write a Great Business Plan: Key Concepts, 2017)
 Identify the actions or changes – While making an action plan, it is essential for business
entities to evaluate all actions whether they are appropriate for business or not. In this,
managers can explore all possibilities with which a business can expand itself in target
market. Collect data and prioritise problem – After determining appropriate actions, managers
have to start gather data from various resources. For example- analysation of a particular
situation (Maskit, 2011). If there are so many problems while implementing any action
plan, so as managers have to prioritise issues as they can focus on all of them effectively. Write a goal statement – It involves the process of setting business goals, they should be
SMART, i.e. specific, measurable, achievable, relevant and time bound.
 Implement and monitor solutions - An action is written with SMART goals and
implement solutions in order to reduces problems in reformation. Implementation of an
action plan refers to convert imagination into a process. Afterwards, the overall progress
of the action plan is measured by managers.
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Illustration 1: Business plan

TASK 4
4.1 Impact of changes
Modification in business entities, put an impact upon its market growth and success in
direct and indirect manner. In this, there are many factors that are interlinked with each other.
Sometimes changes are essential for getting high competitive advantages. In fact, growth and
vitality is rely on the same. But, these modifications also put an adverse impact on small business
entities. Therefore, alteration in business policies put a huge bear on economic condition as well
as personnel of business organisation (McNiff, 2010).
Impact on business organisation
Alteration in business strategies affect its functions and working activities, in positive as
well as negative manner. For example- if entrepreneurs of small business make some changes in
order to know needs and wants of customers. It will help in increasing their sales and make
higher profits. Beside this, verifications in buyers' policies will also attain vision and mission of a
firm. Along with this, it is essential for Brooklands hotel to provide products in order to gain
high market growth and share at marketplace. Effective variations can increases the chances of
being success in competitive market of commercial entity.
Impact on personnel
If business owners of Brooklands hotel will adopt the changes regrading provide training
and development assistance to employees as they can easily achieve their goals and objectives
from target market. This modification can uplift knowledge and skills of staff members so as to
gain high market share. Through which, employees' will be attain and retain for long term period
and firm will get well experienced and trained staff members that is much essential to gain high
competitive advantage.
4.2 Management of changes
Management of changes consists with managing all modifications. It also includes that
managers have to give full attention on necessary facts and data before making any judgement.
In other words, they need to analyse all elements which are involved in the process of making a
business plan. For managing all changes, Brooklands hotel has to make some relevant strategies
and adopt certain methods in order to deal with specific issues and problems. It might be
diminishes future risks and uncertainties that is being faced by small business entities (Moon,
2013). For this purpose, Kotter's approach is applicable. '
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Illustration 2: Kotter's model
(Source: What is Kotters chain mangement process. 2017)
 Create urgency – Changes can be implemented of the whole organisation agree on this.
Along with this, evolve a sense of necessity is a basic need of change.
It would help in spark innovation and initiate motivation of staff members so as things
can be moved. Form a guiding coalition – It refers, that entrepreneurs have to conduct a team that is
liable only to occupy changes within organisation. The group helps in managing all
efforts and motivate staff members as they can cooperate for a constructive approach.
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 Create a vision for change – Formulating a transparent vision assists in achieving visions
in a given time framework. Specific vision and mission will helps in increasing market
growth of a firm. Communicate the vision – A vision should be communicated all over the world in order
to generate support and acceptance between all employees. New vision must be adoptable
by entire association (Nofziger and et. al., 2010). Remove barriers – It is crucial for management of change to remove all obstacles and
barriers which could undermine goals and objectives of the firm. This reduction will
assists to encourage employees by inventing new ideas and innovations. Create short term goals – In order to achieve business goals and objectives it is essential
for managers to prepare short term goals or wins. This will helps small business entities
to accomplish their vision in a certain time period. Consolidate improvements – Management of change is very slow process, it must be
driven up to corporate cultural. Therefore, entrepreneurs have to consolidate their all
improvements and changes so as to gain high market growth.
 Anchor the changes – The last stage, states that changes will only work effectively if it is
a important part of entire association.
4.3 Monitor improvements in performance of business
In order to get success in competitive market, it is must for small business organisations
to monitor their all improvements that are manipulated for business growth and performance.
Along with this, monitoring is a process, that can identify all issues and problems which are
being faced by managers and employees while implementation of changes. For example- for
evaluating the effectiveness of training and development sessions, managers have to conduct a
feedbacks where they can give some guidance or reviews on the performance of employees.
Furthermore, monitoring employees performance and efficiency will aids in improving
company's production level and its capabilities (Olsen, 2015). Another example – in order to
measure the effectiveness of health and safety programmes, managers have to analyse the entire
place and the chances of risks where changes are implemented. Therefore, it can said that
monitoring in indispensable process for small business organisation; it aids them to gain higher
competitive advantages.
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CONCLUSION
From the above mentioned report, it has been concluded that small business plays a
significant role in providing new and innovative products to customers. These business are
implemented in order to supply something unique or novel to buyers so as to satisfying their
needs. Under this report, there has a discussion upon strength and weaknesses of Brooklands
hotels. Its managers have to endorse some methods in order to get rid from all weaknesses and
issues. Strategic alliances and franchising is the way with which small business entities can
easily maintain their existing performance in target market. Determination of business objectives
and plans will helps Brooklands hotel to gain high market share in an effective manner. Along
with this, changes in business policies affect its functions and operations, sometimes variations
can put an adverse impact on working affairs. Entrepreneurs have to monitor all improvements
that are executed for growth and development of business organisation.
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REFERENCES
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