Small Business Enterprise (SBE)Assignment

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Develop profile of small business and determination of its strengths & weaknesses...........3
1.2 Business analysis using comparative measures of performance...........................................4
TASK 2 ..........................................................................................................................................6
2.1 Recommendation to overcome from weaknesses.................................................................6
2.2 Ways of strengthening and maintaining existing performance.............................................7
2.3 Areas for business expansion................................................................................................7
TASK 3............................................................................................................................................8
3.1 Prepare a business plan with existing business objectives ...................................................8
3.2 Revision of a business plan.................................................................................................10
3.3 Develop an action plan .......................................................................................................11
TASK 4..........................................................................................................................................12
4.1 Impact of proposed changes on business and its personnel................................................12
4.2 Plan how the changes will be managed in business............................................................13
4.3 Monitor improvements in performance of business over a given timeline.........................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
In UK, small business enterprises plays a crucial role in growth and success of economic
condition of the country. There is rapidly increasing the number of SME's in developing nations;
it results improvement in GDP rate of the country. These small entities also liable to provide
employment opportunities to people which raised income level of people and eliminates poverty
within local communities. Due to their small nature, these businesses have capability to accept
changes and respond them in an effective manner (Altman, Sabato and Wilson, 2010). In 2008,
when UK was faced economic crises, SMEs were helpful in improving in the financial condition
of the country. British government also provide support for growth and development of these
organisations. Brooklands hotel is the chosen business organisation in this present assignment, it
is one of the famous hospitality industry in UK. The main focused of the company is to be
largest hotel in UK's target market. Apart from this, the report will be described strength and
weaknesses of small businesses. Readers will also come to know various ways in order to
overcome from weaknesses. Furthermore, it is fundamental for business owners to focus on
managing employees' performance for expanding functional areas. There will be prepared an
action plan for implementation of business changes in an effective manner.
TASK 1
1.1 Develop profile of small business and determination of its strengths & weaknesses
Profile of Brooklands hotel: It is one of the most popular hotel of United Kingdom. Its
primary goal is to seek the attention of large number of customers by administer them quality
food products. The company come up with noble and innovative ideas such as classy themes,
impressive dinning, delicious food, attractive interior, etc. drinking beverages and tasty food that
are offered by the firm are more demanded by the customers. The hotel is well known among the
local people of the place. Employees of Brooklands hotel are behaving well with their customers
and also tried to fulfil corporate social responsibility. Apart from this, the company offers
different types of beverages, drinks, cheese food items, deserts etc.
Name : Brooklands Hotel
Address : Brooklands Dr, Weybridge KT13 0SL, UK
Email : [e-mail]

Telephone number : [phone]
Opening hours : 10 AM TO 11PM
Website : http://www.brooklandshotelsurrey.com/
Average prices : 2000$Us per person
Food served : Italian, Spanish and chines
Open since : 1940
Type : All continental
For getting success in present competitive market, it is necessary for the owners of small
enterprises to find out the factors which will affect profit and future market position of the
business. This identification assist in accomplishment of goals and objectives of the firm in
target market.
Strengths and weaknesses of Brooklands hotel:
Strengths Weaknesses
High employment rate & low cost of
production.
Financial support by government and its
subsidies.
Attractive interior, separate living spaces, room
with terrace etc. attracts customers more.
Qualified and trained staff to serve people in
right and effective way.
Attractive background and music assists in
bring large number of customers.
Increasing input cost.
Technologies used by firm are not upgraded.
No market presence and unreliable cash flows.
Do not offer services timely.
Inexperienced marketing team due to which
firm is unable to identify needs and demand of
customers.
1.2 Business analysis using comparative measures of performance
Brooklands Hotels, as a small business enterprise, is not popular among the people of
outside country. Because of that reason, sales and profits of the organisation is highly affected.