Small Business Enterprise Assignment(SBE)

Added on -2020-06-06

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SMALL BUSINESSENTERPRISES
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Brooklands restaurant with identifying its strengths and weaknesses.............11.2 Comparative measures of performance............................................................................3TASK 2............................................................................................................................................42.1 Recommendations with justification to overcome from weaknesses...............................42.2 Ways to maintain existing performance of a company....................................................52.3 Justify new areas in which a business could expand........................................................6TASK 3............................................................................................................................................73.1 Assessment of existing objectives and plans....................................................................73.2 Revision of business plan.................................................................................................93.3 Action plan to implement changes.................................................................................10TASK 4..........................................................................................................................................124.1 Impact of proposed changes on business........................................................................124.2 The way changes will be managed.................................................................................134.3 Monitoring improvements in the performance...............................................................14CONCLUSION..............................................................................................................................15REFERENCES ...............................................................................................................................1
INTRODUCTIONA small scale business enterprise is a corporation which employs a few number ofworkers and does not have high volume of sales. In the modern era, SME's are rapidly increasingin British countries and they are liable for economic growth and development of the nation. Suchsmall business entities are privately owned and controlled by an individual in order to gain somemoney for fulfilling their basic needs and wants (Bridge and O'Neill, 2012). Brooklands hotels isthe chosen organisation in this present report which is a restaurant as well as stylish bar. Themain objective of firm is to provide high quality services to their customers like luxuriousexperience of lunch and dining as well as excellent room services. The present report will bedescribing the strengths and weaknesses of chosen organisation and some recommendations aregiven in order to overcome the barriers. The report will also discuss various points which areinvolved in maintaining current business performance. TASK 11.1 Profile of Brooklands restaurant with identifying its strengths and weaknessesIn the UK, small businesses are important for economic growth and development. Thereare several SMEs established which are liable for providing the job opportunities to people inorder to extend their living standard. The prime objective of Brooklands is to capture customer’stastes and choices for gaining better outcomes. Brooklands is a popular multi cuisine restaurantof UK. It also has own fitness centre and spa that offers various packages to their customers.Apart from this, the firm timely organises entertainment activities for fun and enjoyment of theirusers. Brooklands hotel has a strong goodwill in the UK's hospitality industry and it continuouslyimproves its strategies in order to achieve high growth in the marketplace. 1
(Source: Brooklands Hotel & Spa, 2017)Profile of Brooklands restaurant is stated as below: - Name – Brooklands Address - Weybridge KT13 0SLPhone No. - 01932 335700Food – All categoriesFounded – 1922Stores – 160 restaurants in UK Menu - menubrookland.co.ukReservation – www.brooklands.co.ukSTRENGTHSMajor strength of Brooklands hotel ishigh quality of their food products. Regular improvement strategies andpolicies. Catchy interior and hygienicenvironment which helps in attractingmany customers. The firm givespriority to clients because they areWEAKNESSESImproper flow of communicationbetween managers. There is no experienced employee. As it has small venture capital, socompany does not spend more on itsmarketing activities. 2Illustration 1: Profile of Brooklands hotel

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