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TASK 11 1.1 Profile of Brooklands hotel using comparative measures

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Added on  2020-09-03

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Small business ENTERPRISE INTRODUCTION 1 TASK 11 1.1 Profile of Brooklands hotel by identifying its strength and weaknesses 1 1.2 Analysis of business performance using comparative measures 2 TASK 24 2.1 How to overcome with weaknesses 4 2.2 Ways of maintaining existing performance 5 2.3 Areas in which business could expand 6 TASK 37 3.1 Existing business objectives and plans7 3.2 Revision of a business plan8 3.3 Develop an action plan for implementing changes9 TASK 410 4.1 Impact of changes 10 4.2 Management of changes 11 4.3 Monitor improvements

TASK 11 1.1 Profile of Brooklands hotel using comparative measures

   Added on 2020-09-03

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TASK 11 1.1 Profile of Brooklands hotel using comparative measures_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Brooklands hotel by identifying its strength and weaknesses..............................11.2 Analysis of business performance using comparative measures..........................................2TASK 2............................................................................................................................................42.1 How to overcome with weaknesses......................................................................................42.2 Ways of maintaining existing performance..........................................................................52.3 Areas in which business could expand..................................................................................6TASK 3............................................................................................................................................73.1 Existing business objectives and plans.................................................................................73.2 Revision of a business plan...................................................................................................83.3 Develop an action plan for implementing changes...............................................................9TASK 4..........................................................................................................................................104.1 Impact of changes ..............................................................................................................104.2 Management of changes......................................................................................................114.3 Monitor improvements in performance of business............................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
TASK 11 1.1 Profile of Brooklands hotel using comparative measures_2
INTRODUCTIONSmall business organisations plays a vital role in growth and vitality of country'seconomic condition. Small scale enterprise is a business where a few people are working anddoes having a large sales volume. These entities are opened with an aim of providing somethingnew and innovative to society so as people can live with high standard. They also help to growand diversify of respective industries. Some large business organisations purchase their rawmaterial to SME's in order to fulfil their basic production needs (Avalos, 2011). UK governmentalso supports to these business organisations in terms of various subsidy. Brooklands hotels isthe chosen organisation in this present report; it is a small scale business of United Kingdom. Itis famous for its luxurious dining and hotel services. Apart from this, the assignment will bedescribe strength and weaknesses of SME's. Some recommendations will be given which helpsentrepreneurs to overcome with issues and weaknesses. The report dictates that there are someways with which managers can measure the performance in external market. Apart from this, abusiness plan will be developed in order to achieve firm's goals and objectives in a very fastmanner. TASK 11.1 Profile of Brooklands hotel by identifying its strength and weaknessesIn UK market, Brooklands hotel is one the most popular restaurant which providesqualitative and healthy food to its customers. It offers many discounts to regular clients so as toimpress them in an effective manner. Along with this, the hotel is set up in stunning surroundingof Surrey; it is convenient choice of customers for short break. There is spacious 120 guestrooms with having the benefit of air-condition, king size bed, en-size bathroom etc. Employersof Brooklands hotel gives a warm welcome for their guests in order to maintain healthy andpositive with them. It provides innovative spa treatments and therapies so as to deliver luxuriousexperience to visitors. By having delicious services, guest can enjoy inclusive dinner and barfacilities. Profile of Brooklands hotel is stated as below: - Name – Brooklands hotel Address - Brooklands Dr, Weybridge KT13 0SLPhone - 01932 335700 Website – www.brooklandhotes.co,uk. 1
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E-mail – Brooklandshotel@yahoo.com. Hotel services and facilities – 24 hour front desk, concierge desk, Air conditioned public areas,non-smoking throughout the hotel. Opening timings – 10 AM to 11PM. Food served – Italian, Spanish, Chinese, etc. Every business has its own goals and objectives, in order to achieve all of them in aneffective manner it is essential for entrepreneurs to identify company's strength and weaknesses.It can be done through SWOT analysis. It assists managers to determine external factors whichwould affect firm's prosperity and vitality in target market (Black and Plowright, 2010). Theanalysis will also help in creating as well as executing strategic plans and policies so as businessenterprise can effectively achieve its vision and mission in a certain time period. Belowmentioned strength and weaknesses of Brooklands hotel: - STRENGTH The prime strength of Brooklands hotelis, it provide quality and value addedproducts to its customers. Throughwhich, the company is famous amongnumerous people of UK. Variety of food products that is able toattain and retain customers for longterm period. It also serve services for lower andmiddle class people of society. High turnover in last 2 years. WEAKNESSESDue to new entrants, a firm is not ableto perform Lower brand equity. Not having experienced and trainedstaff. Sometimes it is not possible for SME'sto endorse new and innovativemachinery. Therefore, they cannot stayfor long time in market competition. 1.2 Analysis of business performance using comparative measuresZizzi restaurant is the main competitor of Brooklands hotel. Below mentioned profit and loss account for end of 30th April 2017 of Brooklandshotel and Zizzi restaurant : - 2
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