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(Doc) Importance Of Positioning And Repositioning For Marketers

   

Added on  2021-02-21

6 Pages1293 Words21 Views
ASSIGNMENT
(Doc) Importance Of Positioning And Repositioning For Marketers_1
Table of ContentsINTRODUCTION...........................................................................................................................31. Value of positioning & repositioning together with impacts over performance post itssuccess....................................................................................................................................32. Positioning map of Burberry with Primark & Gucci..........................................................43. Two methods Burberry could take into use to reposition...................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONMarketing can be referred to as a strategic course of action aimed at the development ofstrong relation with customers all across the globe in order to influence their purchase behaviourand making them buy goods sold by entity in market place (Massara, Porcheddu and Melara,2019). The marketing issues that are found to emerge within the confines of corporatefunctioning are essential to be resolved by making use of several strategic tactics and marketingactivities. In this regard, the most evident form of concern is found to be recognition of targetaudience as well as markets. The present paper is conducted upon a luxurious fashion companynamed Burberry and consists of ways to deal with marketing challenges.1. Value of positioning & repositioning together with impacts over performance post its successPositioning can be termed as the image of brand that is created in the minds ofconsumers when they think about the offerings of respective organisation. This can be seen asthe way through which it can be ascertained, that how are the commodities offered by respectivecompany distinguished from those rendered by rival companies (Filieri, 2019). Across the globe,it is considered as one among the most essential and significant elements of marketing. Inaccordance with them, Burberry is a leading fashion brand which utilises digital technology toposition its offerings amidst people in the desired manner. This organisation has recently comeup with a mobile app which has the potential as well as capability to inflate the extent of goodexperiences driven by people. With this, the respective organisation intends to retain thecustomers for long time. The application which is launched is based upon AR and allows peopleto directly export pictures they upload to social media within Burberry and easily do its sharingacross the national territory. Importance: Through the execution of this aspect of marketing, the large fashion housewants to reach to a larger base of population. The other points that stress upon its value aredescribed as follows:-This aids the corporation artist along with staff to denote their attention to market andbecome market-centric. After this, planning of strategic action can be done to fulfil thedemands place by clients.Through précised positioning of offerings, the organisation can feasibly meet the needs ofconsumers and satisfy them fully.
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