Importance of positioning and repositioning for marketers
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Added on 2020-12-29
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Importance of positioning and repositioning for marketers along with implications on performance if it is successful Positioning refers to the brand image of an organisation which is developed in the mindset of customers and tends to provide knowledge of the manner in which the products offered by entity are different from that of other rival firms within the same industry (Massara, Porcheddu and Melara, 2018). With regards to Burberry, the management of this organisation makes use of digital technology for the purpose of positioning and repositioning of products within the
Importance of positioning and repositioning for marketers
Added on 2020-12-29
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