Marketing Project Assignment Solved

PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Relevancy of positioning and repositioning.......................................................................3
2. Positioning map..................................................................................................................4
3. Methods that can assist companies in attaining repositioning............................................5
CONCLUSION................................................................................................................................5
REFRENCES...................................................................................................................................7

INTRODUCTION
Marketing is usually defined as the procedure of gaining the attention of a large base of
customers by developing connection with them (FERNIE and PERRY, 2018). This helps in
communicating the vision, mission, goals and objectives of entity to people in order to gain
facilitation and support from them. This results in acceleration of revenues as well as profits and
thereby enhancement of market positioning of corporation. The below mentioned report is based
upon the case study of Burberry which intends to place its products in high end market. This is a
large scale fashion entity engaged in fulfilment of needs and wants of people. The assignment is
inclusive of significance in relation to position and reposition offerings along with position map.
Also, it includes ways used by entities to reposition the products.
1. Relevancy of positioning and repositioning
Positioning can be defined as the point whereby a brand intends to place its offerings in
the mindsets of people (Massara, Scarpi, and Porcheddu, 2019). This provides holistic
knowledge to entity associated with ways in which the commodities of respective company is
distinct from competing entities. Through the adequate and relevant utilisation of marketing mix,
an organisation intends to generate a favourable image of brand among consumers. In this
regard, the aim of Burberry is to create a high value of its offerings and intends to place in upper
end of market. For this, digital technology is being used by entity. This assists the users to export
pictures they upload to social media in premises of Burberry and easily share them widespread.
Importance: The relevance as well as significance of positioning is briefly given as
follows:-
 It provides aid to establishment's artist as well as manpower to become market-centred
and thus plan plan of action in agreement with preferences of consumers.
 By conducting proper positioning of offerings, corporation strives to fulfil expectations
of customers and atta8ing high contentment from them.
Repositioning can be viewed as a procedure whereby an entity executes certain changes
in relation to the manner in which it used to position its products in past times (Filieri, 2019).
This is generally seen to be carried out when an entity identifies the use of poor channels of
distribution or non-significant advertisement tactics or wrong product positioning in earlier time.
To conduct repositioning adequately, a corporation brings about alterations in the elements of