Marketing Strategy assignment : Burberry

Added on - 21 Feb 2021

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Assignment 2Individual Assignment
Table of ContentsINTRODUCTION...........................................................................................................................31..............................................................................................................................................32..............................................................................................................................................43..............................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing can be referred to as a procedure which involves development of healthyrelations with clients or customers with a view to influence their purchase behaviour in a positivemanner. This is usually regarding as techniques through which customers are effectivelypersuaded to acquire the products sold by respective entity. Many companies deal with severalissues associated with marketing due to large scale rivalry prevailing in market place. Out ofthese, the most common is the ascertainment of target audience. The following report isconducted upon Burberry that is a lavish fashion brand having its headquarter situated withinUnited Kingdom.The document is inclusive of some of the most relevant marketing issues dealtby corporation.1.Positioningcan be referred to as brand image of entity that is created in the eyes ofpeople and strives to render knowledge regarding ways in which offerings of the respectivecorporation can be distinguished from commodities offered by rivals in same business sector.This is well regarded as one of the most essential and significant aspects of marketing. Withrespect to Burberry, manager of this entity utilises digital technology to position its products inan appropriate manner. This corporation has come up with a mobile app with an aim to inflatethe experiences driven by people for their long term retention.This app makes use of AR tooverlay digital illustration by the artists of enterprise upon their own photos by usage of cameralens through the employment of Apple’s AR Kit function. Through the respective application,people will now be capable of exporting the pictures they uploaded to social media withinBurberry and share these across the world easily.Importance-The attention of larger quantum of audience can be gained by Burberrythrough positioning. Some of the other primary value points to emphasize upon usage ofpositioning for a corporation are:-This renders aid to organisation's artist and staff to become market focussed and thuscarry out planning of strategic course of action as per needs of customers.The organisation can feasibly cater to the requirements and demands of consumersthrough positioning and thereby attain contentment from them.
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