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Assignment on Understanding and Leading Change in Organization

   

Added on  2020-06-05

14 Pages4330 Words38 Views
Understanding and Leadingchange

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Different organisational operational strategies after making changes in companies.............1P2 Assess internal and external drivers of changes in leadership, individual and team............3P3 Evaluate how to minimize negative impact of change on organisation.................................5M1...............................................................................................................................................6M2...............................................................................................................................................6D1................................................................................................................................................7TASK 2............................................................................................................................................7P4 Barriers which effect the change and affect leadership decision making strategies..............7M3...............................................................................................................................................7D2................................................................................................................................................8TASK 3............................................................................................................................................8P5 Application of suitable leadership style in organisational context........................................8M4...............................................................................................................................................9D3................................................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONIn today's world, it is essential for every organisation to keep on utilising updated toolsand techniques. This helps in giving hard competition to rivals and enhances goodwill as well asbrand image in front of society. Due to dynamic nature of the marketplace, companies need tokeep on analysing the trends and changes other firms are adapting (Aslan and Reigeluth, 2013).For running business successfully and smoothly, enterprises should accept the changes that theyare facing in the market. In this assignment, two companies have been taken: Starbucks andCosta. These two companies are dealing in same sector, most commonly they sell coffee to itsconsumers. Also, this report includes the changes that these organisations face in themarketplace. Lastly, it is also putting light on how leaders and their team help in decisionmaking. This supports in achieving desired targets and aims effectively and efficiently. TASK 1P1 Different organisational operational strategies after making changes in companiesIn today's world, it is necessary for an organisation to keep on making changes accordingto updates that are coming in the marketplace. Running business successfully and making profitfrom it is the main aim of companies. These changes that firms face should take them in positiveways. There are so many factors that can put impact on business by making changes in liketechnologies which is updating from time to time, interest, taste and behaviour of consumeretcetera. To keep on improving brand image and goodwill at marketplace, these firms likeStarbucks and Costa should adapt these changes that are coming. This aids their leaders to makeproper decisions after analysing and collecting data. Long term relations are said to be importantfor enterprises with both clients and consumers as this helps them in making profit for a longtime. But to keep on satisfying them, change management is necessary. For an example:Modification of products which are already in the market may help in enhancing sale. (Doppelt,2017). There are two multinational organisations, Starbucks and Costa that are dealing in samesector and that is beverages. They are providing services in most of the countries.STARBUCKSThis is one of the most famous companies which are providing different coffee productsall over the world. Grodon Bowker, Jerry Baldwin and Zev Siegel found this organisation in1971. This company has ample of stores all over the world and continuously expanding its1

business. It has many rivals which give hard competition like Costa etcetera.Starbucks yearlyrevenue is US$22.387 billion on an approx. It also have staff members around 238,000. Apartfrom this, it has multiple stores about 26,696 all around the globe.COSTACosta is also one of the well-known company which is providing services to itsconsumers regularly and effectively. They deal in coffee products and giving tough competitionto other organisations like Starbucks (Foltin and Keller, 2012). This company was also found inthe same year when Starbucks was introduced in the marketplace. Costa is a firm which iscontinuously running its business successfully, expanding it all around the globe and has somany stores in most of the continents. Costa coffee has almost 3500 approx stores in countriesand making profit around £1.167 billion every year. Away from this, they are also having amplenumber of employees who are continuously providing quality services to consumers. These companies for running their businesses use some policies and strategies. Thedifference between these organisations in same products but differ from each other arementioned below:StrategiesStarbucksCostaCompetition relatedstrategies:Starbucks needs to keep onanalysing the markets likewhat kind of taste theirconsumers are liking etcetera.Here, they try to give hardcompetition to rivals bybringing different changeswhich helps them in enhancingskills. Like doing modificationin coffee products to increasesale.Costa don't use perceptions ofits consumers in regards tomake changes. Costa focuseson forming alteration that theirmanagement decides. Hence, itreduces power of them ingiving competition to otherscompanies of same sector.Strategies which are relatedto pricing:Starbucks is said to be afamous brand name all overthe world which is providingservices that are related toHere, Costa changes its pricesaccording to other companiesas they keep on modifying therates which helps in pulling2

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