Operation Functions and Market Support: A Case Study of Aston Martin

Seek to identify and clarify
how the operation functions
and supports the market that
it serves

Table of Contents
INTRODUCTION...........................................................................................................................3
INDIVIDUAL ESSAY....................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The project is based on individual essay in which an elaboration on the key operation,
supply chain management and logistic issues which are faced by operations and supply chain
manager within an organisation. By focusing on the operational and supply chain issues, this
report helps in identifying how operation functions supports the market in which they serves.
The chosen automotive car manufacturing company is Aston Martin, it is a manufacturing brand
that deals in luxury sports car and grand tourers. The company was founded in 1913 by two
friends Lionel Martin and Robert Bamford.
INDIVIDUAL ESSAY
Operation, supply chain management and logistic plays an important role within an
organistaion as it includes the functions of materials management, logistic, sourcing, demand
forecasting, operation planning, retail, distribution, demand forecasting and many others.
Operation management is a process of controlling the production process and operational
activities within business in effective and efficient manner (Sanders, 2020). The role of operation
manager within workplace is to balance the operating cost with revenue in order to increase the
net operating profit. In an organisation, operation management plays a vital role as they plan,
supervise and control the manufacturing and production activity and service delivery. The
management helps in managing, controlling and supervising the goods and services in effective
and efficient manner. Few decision areas of operation management are designing goods and
services, quality management, process and capacity design, layout design, supply chain
management and inventory management. The role of supply chain management within company
is to manage the flow of goods and services from transforming raw materials into finished goods.
They identify, acquire and manage the resources and suppliers so that operation activities can be
accomplished in effective and efficient manner (Fernandes and et. al., 2017). Logistic
management is one of the parts of supply chain management that helps in planning,
implementing and controlling the efficient and effective flow of goods and services. These
functions are interrelated with each other due to which they collectively work together in order to
achieve the business goals and objective. The supply chain management of Aston Martin focuses
on getting materials and delivering products. Basically, supply chain management focuses on
outside of an organistaion whereas operation management focuses on inside of the company. The