Understanding Operations, Logistics, and Supply Chain Management

Understanding
Operations, Logistics
and Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONLUSION..................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
In the organization, management always looking for reducing overall cost of production.
So management have to implement effective operations, logistic and supply chain management
in order to improve the overall performance of the company which make them capable to
minimise the cost and maximise the profit martin. Effective supply chain management will helps
in improving collaboration with suppliers which make them able to build effective relation, helps
in enhancing product quality by using various tools & techniques, meet the customer's
expectation, minimise the risk, retail employees and develop new opportunities to expand their
business (Adams, 2014). In addition, effective logistic management provide top level services
such as deliver goods to consumers on time. Increase the transparency in the supply chain which
is beneficial for the company to make their logistic system more effective. It also improve the
efficiency as well as reduce the cost of overall production which maximise the profit margin of
the company.
This report based on Aston Martin company for the better understanding of this concept.
It is which UK based luxury car manufacturing company which founded in 1913 by Lionel
Martin and Robert Bamford. This project report is about relevant theories of operations, logistic
or supply chain management. Critically analyse the solutions of operations management along
with some recommendations in order to improve the operational performance of the company.
MAIN BODY
Aston Martin selected for this project report because it is UK based Car manufacturing
company which related to automotive sector and perform operations, logistics and supply chain
management activities in the business. Aston Martin has over 150 car dealership across the 50
countries which make them international brand. Company also traded in London Stock Exchange
and constituent with FTSE 250 Index. In 2003, company win the Queen's Award for enterprises
for the outstanding contribution in the global trade. Headquarter of the company is situated in
Gaydon Warwickshire, England. Company also announced to make themselves global luxury
brand and extended their projects which include speed boats, bicycle, real estate development,
clothing etc. and most of the operations start on licence basis.
Operations management is the process of designing and executing a product from raw
material to finished goods where management have to build various strategies for the effective
1