Launching Astra Pro Fitness App: Project Plan, Scope, Risk and Success

This report discusses the project plan, scope, risk, and success of launching Astra Pro Fitness app by Astra Plc. The app aims to provide tips and training to users to maintain their physical and mental health. The project plan includes designing and launching the app with unique features like social media integration, video tutorials, nutrition management, and more. The project scope covers app design and launch cost, social media integration, in-app purchase, app customization, and testing. The project risks include delay in app design, design and compatibility issues. The project success can be measured by the number of users and screen flows.

Project

Contents
Contents...........................................................................................................................................2
Part 1................................................................................................................................................1
COVER IN APENDIX................................................................................................................1
PART 2............................................................................................................................................2
INTRODUCTION...........................................................................................................................2
The project plan...........................................................................................................................2
Project scope................................................................................................................................3
Project risk...................................................................................................................................4
Project success.............................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX......................................................................................................................................7

Part 1
COVER IN APENDIX
1

PART 2
INTRODUCTION
In recent world, many organisations are planning, designing and launching unique
featured health and fitness app for youth as well as potential customers who are more health or
fitness freak (Anderson and Williams, 2019). The key purpose of fitness app is to provide tips or
training to users to remain their physical and mental health fit. Such apps also provide various
features like it measures their daily food and water intake, sleeping hours, daily footsteps and
many more to remain them about their health. Astra Plc is a medium size organisation which
provides vitamins and minerals supplements to people. Professionals of company make plans to
launch a health and fitness app, namely, Astra Pro Fitness in order to expand their business
portfolio.
This report covers project plan, project scope, project risk than can affect the business
addition to many different method to measure success of project.
The project plan
Project plan has been termed as document that states , planning, formulation, executing,
testing, measuring addition to final point of the project (BIDARGADDI, 2020). In relevance to
Astra Pro Fitness app, the main motive of Astra Plc is to extent its business portfolio in upcoming
duration of 3 month. This app includes various unique features of login or profile creation, social
media integration, video tutorials for exercise, nutrition management, measurement of calories,
water intake , heart rate etc. A grant chart of project plan in relevance to Astra Plc for launching
Astra Pro Fitness app are as follows-
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Project scope
In today world, people live a ha-tick and busy lifestyle resulting they did not focused on
their physical health which leads to increase health problems like sleep disk, high blood presume,
diabetes and many more. All these problems are raised due to unhealthy eating habit and lack of
proper sleep as well as it is essential for them to play sports, walk and exercise daily as well as go
for monthly check-up in order to maintain their health. They can also use various advance
technology like fitness app in order to track their day to day activities. For launching Astra Pro
Fitness, Astra Plc has wider project scope that are as follows-
App design and Launch cost- For planning, designing as well as launching Astra Pro
Fitness, the professionals of Astra Plc requires highly skilled technicians, engineers and
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specialist. In order to launch a fitness app they needed £85,000 for one and £1,50,000 for two as
a cost of online platform like IOS or Android.
Social media integration- The professionals of Astra Plc must ensure that the Astra Pro
Fitness app has page and profile on social media to speed awareness among users about their app,
features and benefits.
In app purchase- Managers of Astra Plc, are give their full focus to launching Astra Pro
Fitness for potential users, they could raise income and revenue by encourage people to take
decision regarding purchase of supplements in app (Chen and Lin, 2018).
App customisation- In context to Astra Pro Fitness, app customisation can be measured
in form of displaying experiences to users which are personalised as per their demands and
preferences.
Testing of the app- In order to test their fitness app, professionals of Astra Plc can use
various electronic devices. By using these devices they can measure or test the function and
features of their Astra Pro Fitness app with plan.
Launch of the app- Astra Pro Fitness app will be launched for users for I watch, IOS and
Android to measured their pulse rate and health condition.
Project risk
Project risk is defined as unexpected activities, event and situations that has positive and
negative impact on project. In context to lunching Astra Pro Fitness app, there are various risk
related with planning and execution of project which can be impacted the reputation of Astra plc
that are given underneath.
Delay in app design-Risk of fitness app is associated with its designing and uniqueness.
As specialist takes huge time to design the Astra Pro Fitness features, functions, colour which
leads to delay in its launching. It also increase their cost, time and wastage of valuable resources
of Astra Plc.
Design and compatibility issues- In Astra Pro Fitness app, it is related with various
features which are designed but during the time formation it is not matched with applications and
new version of software which creates problems in operating (Cifor and Garcia, 2020).
Project success
In Astra Plc, it is essential for manager to measure the success of their fitness app project
because it increases the chances of improvement addition to complete goals. In relevance to Astra
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Pro Fitness app, management of Astra Plc can measure success with metrics that are mentioned
underneath-
Number of users- Professionals of Astra Plc will measure the success of Astra Pro
Fitness by focusing on how many users downloaded as well as purchased the app on their devices
to get tips to maintain health. It enable them to measure the activeness of user as well as various
ideas to make changes for future development(Guimarães and Renzi, 2018).
Screen flows- This is related to how many users follow the page and registered
themselves in the app. This helps the managers of Astra Plc to track the flow among screen, total
number of visitors in a day, what they are doing, how they response and many other things
(Kuttel, 2021).
CONCLUSION
As per given information, it is concluded that in today world, health and fitness are more
trendy and important in order to prevent people from health disease. Firms are launching health
and fitness app to expand their portfolio and helping people to improve their health. Risk related
with launching a health and fitness app consist delay in design, designing and compatibility issue.
Project success is measured by number of user and screen flows.
5

REFERENCES
Books and journals
Anderson, J.S. and Williams, S.K., 2019. Turning data into better decision making: Asking
questions, collecting and analyzing data in a personal analytics project. Decision Sciences
Journal of Innovative Education, 17(2), pp.126-145.
BIDARGADDI, N., 2020. A digital infrastructure for storing & sharing Internet of Things,
wearables and app-based research study data. Information Technology Based Methods for
Health Behaviours: Selected Papers from Global Telehealth 2019, 268, p.87.
Chen, M.F. and Lin, N.P., 2018. Incorporation of health consciousness into the technology
readiness and acceptance model to predict app download and usage intentions. Internet
Research.
Cifor, M. and Garcia, P., 2020. Gendered by design: A duoethnographic study of personal fitness
tracking systems. ACM Transactions on Social Computing, 2(4), pp.1-22.
Guimarães, M.A. and Renzi, A.B., 2018, July. Usability and interaction evaluation on breakfast
delivery mobile app: users’ experience expectations. In International Conference on
Applied Human Factors and Ergonomics (pp. 564-573).
Kuttel, M.M., 2021. No expiration date. Nature Astronomy, 5(10), pp.986-987.
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APPENDIX
Slide 1
Slide 2
7

Slide 3
Speaker notes
The professionals of business planning and making plans to diversified their fitness
product by designing as well as launching a new health and fitness app, namely, Astra Pro
Fitness with in three month of duration.
The presentation is made to define project proposal along with the rational of new health
and fitness app.
Slide 4
8

Speaker notes
. The specialist made decision regarding expansion of their business portfolio by designing
a fitness app that is Astra Pro Fitness which provide instruction to maintain the health condition
of users
Slide 5
9

Speaker notes
The app will measure blood pressure, oxygen level, foot steps, heart rate and many more.
It also suggests multiple tips regarding calories, fitness and so on in order to motivate youth and
people to maintain their health
Slide 6
SPEAKER NOTES
This app has many unique features that will educate users about fitness such as
measurement of water intake or nutrition, sleep analysis, calories, heart rate, foot step and many
in order to spread awareness among them about their day to day health condition.
Slide 7
10

.
Slide 8
Speaker notes
11

It offers various effective opinions for collaborating with various exercise equipment’s,
footwear, clothing manufactures for promotion.
SLIDE 9
SLIDE 10
12