Attraction and Event Management: Pyeongchang Winter Olympics

This document explores the event life cycle model of Pyeongchang Winter Olympics, including the formation stage, growth stage, staging, and future development of the event destination. It also provides recommendations for attraction and event management. The document includes references and is suitable for students studying event management, tourism, and related subjects.

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Attraction and Event Management
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Table of Contents
Event Life Cycle Model of Pyeongchang Winter Olympics.....................................................2
Formation Stage of Winter Olympics....................................................................................2
Growth Stage of Winter Olympics.........................................................................................2
Staging of Winter Olympics...................................................................................................3
Future Development of the Event Destination...........................................................................4
Recommendations......................................................................................................................4
References..................................................................................................................................6

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Event Life Cycle Model of Pyeongchang Winter Olympics
Formation Stage of Winter Olympics
Three cities had applied with bids so that they can host the 2018 Winter Olympics and
Paralympics. International Olympic Committee had received three bids that was under the
leadership of Jacques Rogge. Annecy, Munich and Pyeongchang were the three cities who
had received bids. Winning bid was announced on 6th in the month of July of 2011 by
President of the International Olympic Committee. International Olympic Committee
Coordination Commission visited the ground for ensuring that infrastructure along with
venues had undergone preparation in the right manner for the purpose of grand occasion
(Sung 2018, p. 64). Commission was instrumental in visiting Gangneung Olympic Park
which was joined by students from that of Gangneung Haeram Middle School. It offered help
to young enthusiastic fans for knowing about Olympic Sport along with ideals through
education programme. Commission was instrumental in visiting the Gangneung Olympic
Village which can accommodate 1000 athletes during Games. Apartments pertaining to
Olympic Village had been put under sale for serving the purpose of the residential use after
the Olympic Winter Games. Coordination Commission members stopped at that of legacy
site where it was instrumental in visiting train station located at Jinbu. The train played the
role of a transport option for people coming from Seoul for the purpose of Olympic Games.
Growth Stage of Winter Olympics
Venue of the Winter Olympics will consist of the Alpensia Cluster located within the
Daegwalleongmyeon and the Coastal Cluster was located within Gangneung. Olympic Park
of the region of Hoenggye shall be instrumental in hosting opening and closing ceremonies.
Constructions started in 2012 on the rail lines which can play an important role in the
connection of Seoul with Pyeongchang (Edouard et al. 2018, p. 487). Media coverage that

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was carried out during Winter Olympics played a role in growing the event. Urban centres
pertaining to South Korea provided the amenities that facilitated staging of Olympics (Ho
2018, p. 123). Indoor areas had also been prepared pertaining to ice hockey and that of figure
skating that increased popularity of event. Medal in relation to Pyeongchang Winter
Olympics had been inspired by texture of the tree trunks and it bore the design of dynamic
diagonal lines. Promotion of Winter Olympics was carried out by taking recourse to sponsors
that increased popularity of Olympic Games. Advertisements on the television and the
hoardings helped in promoting Winter Olympic Games.
Staging of Winter Olympics
Winter Olympics took place in year 2018 that gave birth to heroes who succeeded in
creating a mark in history by their outstanding actions. The new events helped in adding
dimension to Games and efforts were made by the organisers for augmenting appeal of the
Winter programme to young audiences throughout the world. Mascot pertaining to Winter
Olympics was a white tiger by the name of Soohorang that has been thought of to be guardian
of Korean history and that of culture. Rainbow Children’s Choir was instrumental in
performing the National Anthem which drew attention of spectators (Park et al. 2017, p. 328).
Musical offering of Opening Ceremony of Winter Olympics was able to gain attention of
visitors of event. The teams participating in the Winter Olympics shad team ethics that played
a role in bridging gap in relation to gender divide. Opening ceremony had the singer of South
Korea who performed Aegukga with children belonging to Gangwon Province. Rock band
coming from South Korea that was known as Jambinai that performed the “Time of
Extinction” (Oh, Oh and Cho 2018, p. 45). Closing ceremony of Olympic Games had the flag
bearers of 92 National Olympic Committees coming into the stadium. Flag bearers entered
stadium in single line and there were athletes who came behind them without having
differences of any kind.

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Future Development of the Event Destination
Winter Olympics held in year 2018 within Pyeongchang created the way for that of
infrastructure development in South Korea. The Olympic Village in Seoul carried out the
upgradation pertaining to public infrastructure. Pyeongchang Winter Olympics played an
important role in building the opportunities in relation to the national transportation. It was
able to build the path that helped in the construction of sports infrastructure in Gangwon
Province in northeast part of that of South Korea. It was brought out in the bidding that the
new venues would be constructed that can facilitate staging of Winter Olympics (Park 2017,
p. 239). It was promised in bidding that KTX line would be built in between the region of
Seoul along with Wonju through that of Pyeongchang. Organisers of Winter Olympics held
in South Korea had been able to promote economic growth and bring about improvements
pertaining to infrastructure (Cho, Min and Kim 2018, p. 287). The Winter Games helped in
making Pyeongchang evolve into a sports hub that can fuel the aspect of tourism in coming
years. Good planning in relation to Olympic Winter Games was able to bring about changes
within urban fabric of the society. Sports for Hope Programmes took place in Winter
Olympics of Pyeongchang that provided local communities with the development
opportunities that was instrumental in spreading value in relation to friendship within South
Korea.
Recommendations
Dearth of any kind of Committee that can play a role in shaping course of the events
acted like a barrier in path of that of Olympic Games. The Olympic Games improving the
ticketing system can help in serving customers. Transport service played the role of a hurdle
in path of attendee’s who were attending event.
 Olympic Games build up Empowered Steering Committee that helped in driving
initiatives pertaining to Olympic Games. Empowered Steering Committee can help in

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taking care of the fact that there is proper preparation pertaining to that of the
Olympic Games (Park 2018, p. 32). This Committee can be given full autonomy that
can manage Olympic Games. It can recommend names of training institutions that can
provide coaching to that of the athletes. Olympic Games can build technology
infrastructure along with the network security services like that of Commonwealth
Games. It can play a crucial role in improving infrastructure pertaining to Olympic
Games.
 Ticketing programme can simplify process in relation to buying of ticket. IOC can
bring about collaboration with that of OCOG and eventually bring forth a ticketing
system. This can play a crucial role in the removal of risks for the organisation of a
grand programme. It can improve access to Olympic ticketing for the customers.
 Candidate cities with that of OCOG can bring about transport plans that can help in
the creation of an effective transport service. Public transport can build existing
network which can lead to development of Olympic Games. It can help in finding
solutions that can minimise usage in relation to the dedicated fleet. Implementing the
client-by-client approach should be on the basis of needs of clients.

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References
Cho, M., Min, K. and Kim, H., 2018. Geology of the 2018 Winter Olympic site,
Pyeongchang, Korea. International Geology Review, 60(3), pp.267-287.
Edouard, P., Steffen, K., Junge, A., Leglise, M., Soligard, T. and Engebretsen, L., 2018.
Gymnastics injury incidence during the 2008, 2012 and 2016 Olympic Games: analysis of
prospectively collected surveillance data from 963 registered gymnasts during Olympic
Games. Br J Sports Med, 52(7), pp.475-481.
Ho, S., 2018. Pyeongchang Winter Olympics–What’s Behind the Korean Unification Flag?.
Oh, J.H., Oh, J.W. and Cho, K.M., 2018. Plans for Stadium Usage after the International
Mega Sporting Event: The 2018 Pyeongchang Winter Olympics. Indian Journal of Public
Health Research & Development, 9(8).
Park, J.C., 2018. How to Promote Peace on the Korean Peninsula after PyeongChang Winter
Olympics.
Park, S., Lee, K., Kim, D., Yoo, J., Jung, J. and Park, K., 2017. Biomechanical Analysis at
the Start of Bobsleigh Run in Preparation for the 2018 Pyeongchang Winter
Olympics. Korean Journal of Sport Biomechanics, 27(4), pp.239-245.
Park, S., Lee, K., Kim, D., Yoo, J., Jung, J., Park, K., Park, S. and Kim, J., 2017. I7-1
Development of bobsleigh shoe in preparation for the 2018 Pyeongchang Winter
Olympics. The Japanese Journal of Ergonomics, 53(Supplement1), pp.S328-S331.
Sung, K.Y., 2018. Beyond Olympic Winter Games 2018: Toward Preparatory 4-Party
Meeting in PyeongChang.