Attraction and Event Management - Olympics Rio 2016

Running Head: Attraction and Event Management
Attraction and Event Management
Olympics- Rio 2016
(Source: Olympics, 2016)

Event Brief
The RIO 2016 Olympic Games was one of its kind event in the history of Olympics, the event pushed
the envelope of event industry to a whole new Zenith. The games provided the best possible
environment for breath taking performances where athlete enjoyed world-class facilities in a superb
village which was located in one of the most beautiful destinations of the world(Tang & Cooper,
2017). The venues were intelligently segmented into four Zones- Barra, Copacabana , Deodoro and
Marchana and were connected by state of the art high performance transport ring. The Rio Olympics
event celebrated and showcased sports in high spirits which was ably supported by the flawless
event arrangement which took the games to new height (Flynn, 2016).
(Source: Olympics, 2016)
(Source: Olympics, 2016)

Event Analysis
Event planning is one of the most critical components of the event management.
(Source: Swiss Financial Services, 2015)
The Olympics event is organized and planned in accordance with the TAIC model which ensures that
all the stakeholders of the event are involved right from day one until the last, and the event
contains all the elements for Rejuvenation before the decline of the event life cycle.
Event Type Event Dimension Associated attraction
Sports- Rio Olympics 2016 207 Nations Participated in the
Event.
11,238 Athletes
306 events in 28 categories.
5th August-21st August
The opening ceremony
highlighted the rich heritage,
history and culture of Brazil and
spoke in length about global
warming and responsibility of