Augmented Reality technology (AR) | Object Modelling and Tourism

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TL4030 PRINCIPLE AND PRACTICE O TOURISM HOSPITALITY AND EVENTS
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Table of Contents
Introduction.................................................................................................................... 2
Main body..................................................................................................................... 2
Section 1....................................................................................................................... 2
1.1 Facts and figures of augmented reality technology............................................................3
1.2 Development of augmented reality technology.................................................................5
1.3 Future projection of augmented reality technology growth..................................................6
Section 2....................................................................................................................... 7
2.1 Examples of Augmented reality................................................................................... 7
Section 3....................................................................................................................... 8
3.1 Interactive hotel room tour......................................................................................... 8
3.2 Augmented Hotel Entertainment.................................................................................. 9
3.3 Beacon Technology.................................................................................................. 9
3.4 Benefits of the augmented reality technology in tourism...................................................10
Conclusion................................................................................................................... 10
Reference.................................................................................................................... 11

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Introduction
The report explores the Augmented Reality technology (AR) that has change the virtual
reality and object modelling. The paper gives how augmented reality technology has developed
over time since its inception. Moreover, various examples of the industrial application of
augmented reality technology have also be explained within the paper. The paper, in essence,
provides industry cases where augmented reality technology has been used with a key focus on
the tourism, hospitality and event industry. Future projection of growth and advancement of the
augmented reality technology is another area that takes the centre of this paper. Besides,
augmented reality technology has proved beneficial to all industries and will benefit the
hospitality industry largely. Some of the industries that are used within the report to provide
examples are entertainment, security, tourism, hospitality, and manufacturing industries. The
paper concludes by citing the importance of augmented reality technology in tourism, hospitality
and event industry, and other sectors. This paper has not explored the limitations of augmented
reality technology when used in tourism, hospitality and events industry. This paper, therefore,
explores augmented reality technology, its uses and future application in the hospitality and
tourism industry.
Main body
Section 1
The augmented reality technology is a technology that incorporates real-world objects,
computer-generated perception and human experience. The technology integrates real-world,
virtual objects and 3D generation of the interaction experience of the three aspects. The

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augmented reality technology has been used to demonstrate personal experience of the physical
world and the virtual world of the computer. Since its inception in the 1960s, the augmented
reality technology has evolved with changing technologies climaxing in the current smartphone
(Thomas 2016).
1.1 Facts and figures of augmented reality technology
The augmented reality technology has progressed over time with facts and figure
showing changes and trend that will affect the future application of the technology. Incorporation
of smartphones and smart glasses has increased the revenue of augmented reality technology to
$70 – $75 billion currently. The projection of the augmented reality technology between 2017
and 2025 is expected to change from $3.5 billion to $198 billion (van Krevelen & Poelman
2015).