Business Model Canvas and Strategic Analysis of AusCann Holdings Ltd

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Executive Summary
The below report examines the business model of AusCann Holdings Ltd by using nine blocks of
Business Model Canvas. It assists to recognize the characteristics which have a significant
impact on the organization’s operations. Based in Australia, the organization offers quality
medicinal cannabis to its targeted customers. Its business model relies on different components
and attracting the targeted customers by using effective strategies. The business of company is
supported by several success factors like strong team and partnerships with different players.
Strategic analysis of company indicates that it can use its strengths and opportunities to
overcome the potential threats and weaknesses. By using effective processes, the company will
be able to its downside risks which are related to government laws and regulations.

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Table of Contents
Introduction.................................................................................................................................................4
Succinct Description about the Business.....................................................................................................4
Business Model Canvas...............................................................................................................................4
Key Partners............................................................................................................................................4
Key Activities...........................................................................................................................................5
Value Proposition....................................................................................................................................5
Customer Relationships...........................................................................................................................5
Customer Segments................................................................................................................................5
Key Resources..........................................................................................................................................5
Channels..................................................................................................................................................5
Cost Structure..........................................................................................................................................6
Revenues Streams...................................................................................................................................6
Key Relationships among above Nine Blocks...............................................................................................6
Strategic Analysis (SWOT Analysis)..............................................................................................................6
Strengths.................................................................................................................................................7
Weaknesses.............................................................................................................................................7
Opportunities..........................................................................................................................................8
Threats.....................................................................................................................................................8
Critical Success Factors................................................................................................................................8
Downside Risk.............................................................................................................................................9
Recommended Changes..............................................................................................................................9
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11

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Introduction
Business model plays an important role in defining different processes and activities of business.
Each and every organization needs to develop its business model canvas so that it can manage its
products and services and offer them to targeted customers. The objective of this report is to
identify the significance of business model in strategy formulation process of a company. The
report is totally focused on AusCann Group Holdings Ltd. It includes the business model canvas
of the chosen company and states the relationship between 9 blocks of canvas. Moreover, there is
the discussion about major factors which contribute to company’s success. The company is
facing some downside risks which can affect its performance. At the end, some changes are
recommended to the business model of AusCann Group Holdings Ltd.
Succinct Description about the Business
AusCann Group Holdings Ltd. is an Australia based organization that is involved in the
cultivation and distribution of medicinal marijuana. The organization was founded in the year
2014 and headquartered in Australia. AusCann emphasizes on seeking other opportunities in
medical cannabis sector including purchase or making investment in other global producers,
plant breeders and suppliers. This company ensures that Australian patients have right to use cost
effective, higher quality cannabinoid medicines (Auscann Group Holdings Ltd., 2018). The ASX
data indicates that company has good position on ASX and it has increased its stock price index
as compared to previous year. The major reason behind this is the increase in company’s
revenues and profits (AusCann, 2018).
Business Model Canvas
Business Model Canvas is a visual presentation of different components of a company (Joyce &
Paquin, 2016). It includes several components defining the value proposition, infrastructure,
customers and finances etc.