Financial Accounting Services Market in Australia - Desklib

This study aims to develop an understanding of the B2B model in accordance with the selected websites of Deloitte and PwC in the financial accounting services market in Australia. The study compares the organizational objectives of both companies and assesses their websites on a five-point semantic differential scale. The study concludes that Deloitte has a considerable edge over PwC in terms of website interactivity and information provided.

Running head: AUSTRALIAN ACCOUNTING INDUSTRY
E-Business Fundamentals and Systems
[Financial accounting services market in Australia]
Name of the student:
Name of the university:
Author note:

1AUSTRALIAN ACCOUNTING INDUSTRY
Executive summary
The aim of the study is to develop an understanding of the B2B model in accordance with the
selected websites. The chosen websites that are chosen are based on Deloitte and PwC. Bothe the
organizations that have been selected are big names in the accounting market. They are
considered big names in both the Australian domestic and the international market. The
presence of these companies within the e-commerce model are adjudged in this paper. Along
with a detailed comparison, the organizational objectives of both the companies have been
enumerated. The above is being done by using a 5-point semantic differentiation scale. The latter
half of the paper compares the websites of both companies on the basis of factors such as reach,
constituents and their marketing tactics. Through the study it is opined that the website of
Deloitte has a considerable edge over its counterpart, PwC.

2AUSTRALIAN ACCOUNTING INDUSTRY
Table of Contents
A. Description of the e-commerce models of the selected websites...............................................3
E-commerce business model.......................................................................................................3
Website............................................................................................................................................3
B. Justification of stating why the websites are constituted in the chosen business model............5
C. Describing in 1-2 paragraphs the principal business goal(s) of the two chosen websites..........6
D. Assessing each of websites on a five-point semantic differential scale.....................................8
E. Comparison of the websites......................................................................................................12
References......................................................................................................................................15

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A. Description of the e-commerce models of the selected websites
E-commerce business model
There are three types of business model, namely B2B, B2C and P2P. This report follows
the b2b business model. This model stresses on carrying out business with different businesses.
This takes place by the interchange of accounting services (Laudon and Traver 2016). It has been
found that firms collaborate with each other to interchange services such as accounting, auditing
and book keeping. Smaller firms who don’t have the infrastructure to support their own
accounting services, can use the services that are provided by accounting service providing firms
(Quinn et al. 2018). This type of business is emerging at good rates in the Australian market.
Services such as digital marketing, social media marketing, content marketing and mobile
marketing are popular in the Australian market (Yu et al. 2016).
Website
1) https://www.pwc.com.au/about-us.html
Name of business: PwC Australia
URL of the homepage: https://www.pwc.com.au/
Screenshot:

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2) https://www2.deloitte.com/au/en/pages/about-deloitte/articles/about-deloitte-australia.html#
Business name: Deloitte
Homepage URL: https://www2.deloitte.com/au/en.html#
Screenshot:

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B. Justification of stating why the websites are constituted in the chosen business model
PwC
A b2b business model of e-commerce is characterized by the engaged businesses using
each other’s services. They are also found to exchange their services by taking benefits of
services offered by each other business (Reijonen et al. 2015). Since the concept of b2b is booing
across the world, various countries including Australia have become considerably reliable on this
type of business model. The Australian market has seen the rise of consultation services that are
being availed by businesses in the country. The industry has experienced a negligible fall in
revenue generation even though the industry is one of the few industries that maintained its
position during the period of large scale industrial financial crisis.

6AUSTRALIAN ACCOUNTING INDUSTRY
Deloitte
Deloitte has been using services offered by professional from the global as well as
domestic domains. By carrying out this style of operation they have been able to formulate a
pool of highly qualified professional who are ready to offer their services such as taxation,
consultancy services, risk management and financial counselling. The company has been
successful in merging the expertise of the professionals from smaller firms. All the professional
associate with the business have their own firms thus this provides the company with additional
chances of securing competitive advantage. Both the public and the private firms are catered to
by the accounting services that are offered by Deloitte. This type of b2b model provides
opportunities to many firms who are engaged to offer their service to the company. On a
concluding note it can be said the e-commerce business used by Deloitte is a b2b.
C. Describing in 1-2 paragraphs the principal business goal(s) of the two chosen websites
PwC
PwC values qualities such as trust and integrity. They have visions to achieve and
maintain the same. Along with the above mentioned factor, the also wish to maintain and abide
by an ethical code of conduct and attain sustainability while doing the same. It has been opined
by the company that the reason behind their success is the fact they have never violated any law
and have always paid due attention to the regulation that have been put forward by government
bodies. While carrying out the same they have not been seen to compromise on their innovative
qualities (PwC 2019). In order to enhance the quality of the service that is provided at pwc, they
keep on screening and applying emerging trends into their operations. Through this they indulge
and engage with the customer, thus enhancing the level of cooperation that they have with their

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clients. The company has established goals to deliver services that offer innovation,
accountability and durability in their services and doing the same while providing services to the
society. The company also ensures that the provide services that are not back dated. While
providing service to its clients, they ensure that they are providing service to the communities
(PwC 2019).
The company has started a program known as “Be well, work well” through which the
company aims to provide service through which the company wants to offer services that
empowers the society. They have ensure that they have services through which they can cater to
the needs of people from varying to great degree. They have devised and dedicated services
through which they can aid the community on the different problems that they come across in
their life (PwC 2019). At PwC it an organizational goal to provide collaborative efforts. They are
aware of the same and have recognized the importance of feedback and the diverse range of
client needs that they can cater to. Promotion and facilitations of creativity is one of the
organizational objectives at the company. The company deliver diverse services that cater to the
accounting issues that are faced by organizations in the industry.
Deloitte
Three main goals have been identified in the company. The goals are to provide world
class services, to be responsible while carrying out their activities and to encourage diversity.
The company has differentiate themselves from other by providing parental leaves to fathers as
well as mothers. They have set a new benchmark in diversity by operationalizing the above.

8AUSTRALIAN ACCOUNTING INDUSTRY
Furthermore it has been recognized as one of the rarest activities that are performed in the global
scenario. In the operations of the company, a high standard of intercultural diplomacy is
maintained through which the company tends to carry out welfare activities of all its members.
The company offers and edge to its clients and stakeholders through which they can gain
profitability. The clients are also empowered by the technologies and technical competency that
is provide by the company (Deloitte Australia 2019).
The company is engaged with National Community Partnerships. They carry out such
partnerships with world renowned organizations such as CanTeen, Many Rivers and Oxfam
(Deloitte Australia 2019). By carrying out the above the company’s goals of providing support to
organizations involved in social causes are realized. By utilizing their “Pro Bono Program” they
aim to empower members of the community who possess various skills. Deloitte have been also
found to supply the community with services such as mentoring that is offered to people, who
are considered needy (Deloitte Australia 2019).
D. Assessing each of websites on a five-point semantic differential scale

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Attribute URL 1 (Rating 1-5) URL 2 (Rating 1-5) Comment
1 2.5 2.5
The websites of both the companies
have been rated similarly. The ratings
are considered to be low. It is quite
hasty and difficult for an individual to
recognize the brand. Even though the
name of the organization can be
identified through the url, one cannot
get a clear conception about their
activities and operations.
2 4.5 4.5
In the department of tracking, both the
websites fared well as both of the
websites could be easily identified by
providing keywords in the search
engines.
3 3 3.5
It can be seen that both websites
performed just above par. However the
fact that the website of Deloitte was
found to be much more interactive that
the website of PwC. It was found out
that both the websites did not offer
much information regarding the
services that they offer. However, the
website of Deloitte fared slightly better
than PwC in this regard.
4 2.5 2.5
There is availability of a cluster of
information in both the websites.
However they are not organized in a
proper way. It took more than normal
time to find a desired piece of
information in the websites as a result
of the above mentioned problem.
5 4 4
There exists no threats of data loss
since both the websites are registered
government websites.
6 3.5 4 Deloitte is seen to perform better than
PwC in terms of the information that is
provided to the viewers of the website.
The website include information on
services that they offer and the provide
information regarding inclusion and
diversity. Since Deloitte is one of the
rare companies to have introduced
parental leaves and thus the company

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has attracted a lot of attention. Such
services help the company to gain trust
of the community.
7 2 2
There exists no threats to the existence
of both the websites. Both the websites
are registered websites and are thus
maintained by skilled professionals.
8 3.5 3.5
Both the websites include a lot of
information. However they lack
organization. The need of accessibility
of the users are not met by either of the
websites.
9 4 4.5
While addressing the cultural needs of
the users, Deloitte is seen to perform
better than the website of PwC. The
visitors of the websites can range from
casual visitors to prospective
employees. The latter look for cultural
aspects in the organization that they are
willing to work for. If this factor is
highlighted the might want to turn to
the company at least once. Deloitte are
found to perform better as they explain
their efforts of inter cultural diversity
and sustainability in their website much
more effectively. Deloitte are a
company who work with lot of other
companies across the globe. The fact
that they are one of the most reputed
companies in Australia help them
manage their cultural endeavors much
more effectively. This makes the
company a clear winner.
10 4 4
Yes, all the requisite information can
be found in the websites of the
company. They are however very un-
organized.
11 1 1
Customization is not allowed or offered
by the website.
12 2.5 2.5
No personalization is offered to the
users. The users can only access un-
organized information in huge chunks.
13 3 3.5 Yes. Both the companies offer a lot of
information. They indicate methods of
interaction with the members of the
channel and methods of getting

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involved with the company. Deloitte
achieve a higher score than PwC as
they are fond to provide information
about the aforementioned concepts.
14 3 3
It becomes very difficult for a visitor to
identify required information from the
websites of the companies. As a result
of the information clutter in the
websites, direct accessibility is
hampered.
15 4.5 4.5
Websites of both companies offer a lot
of information. However lack of
organization makes it difficult for the
lay man to navigate around and even
the most basic information is in forms
of clutter.
16 3 3
They websites of both the
organizations are fill of information.
They are also very easily navigable. It
is however difficult to find desired
information. Details of the products
and services could have been also
enumerated much easily.
17 4 4
The effective ways of integration of
the picture, fonts and layouts make the
outward appearance of the website
appealing. Customers can be engaged
to the content and they design of the
websites are one of the reasons that
visitors come back over and again.
18 3.5 3.5
The initiatives of both the companies
are inclined towards intercultural
activities. Thus their websites also
offer a lot of information regarding the
same. Deloitte offers parental leave to
fathers and PwC is indulged in
activities of inclusion and diversity.
19 4.5 4.5
All the features include in the website
of the company loads fast. The
newsletter are also quickly accessible.
Moreover the website loads
considerably fast.
20 4.5 4.5 The websites of both the companies
can be run through various internet
platforms. The websites have
smartphone accessibility and are also

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support a range of browsers such as
Mozilla, Safari and Chrome.
21 2 2
The websites can be used by both the
companies to gain the interest of the
investors. Both the websites provide
sufficient information to the visitors.
Adequacy of information that is
provided by the websites of the
company are sufficient to sustain the
information needs of the investors.
22 2 2
Either of the websites are registered by
the government. The official website of
both the company don’t offer delivery
services.
E. Comparison of the websites
PwC and Deloitte are the companies whose websites are being compare in this paper.
PwC is one of the most highly reputed consultancy firms of Australia. Deloitte on the other hand
is one of the most trusted Australian accounting firms. Both the websites of the companies will
be differentiated on the basis of the website contents, the website design and the outer appeal
among others.
Deloitte outperforms PwC when compared on the basis of contents. It can be said that
both the websites have made considerable efforts in providing contents that are necessary. It is
however evident that the website of Deloitte is marginally better than its counterpart. The
contents of the website of Deloitte has information regarding the operation that are performed by
the professionals within the company’s networks. It was found that the professionals of the
website are engaged in providing accounting services to clients throughout the world.

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The important tabs are clearly differentiated in the website (Holland and Gutiérrez-
Leefmans 2018). The tabs are clearly defined and secured in the header section and in the bottom
of the websites. The information provided through these tabs are comprehensive. They are so
easily accessible that even people with disabilities can access the website and locate the tabs
without any sort of stutter. It has been however opined that the website can be improved. Even
though a lot of information is readily available and can be found in the website. However it can
be said inflation that is productive is lacked in the websites of both the companies. It has been
found that information regarding the products and services offered by the company are not
highlighted. It was found that users had to spend more time in the website of Deloitte and the
website of PwC has found a considerable edge over that of the former in the field of informing
the visitors about the company’s core elements (Möller and Parvinen 2015).
The language that is being used in the contents of the website is easy to understand and
reflect upon (Holland and Gutiérrez-Leefmans 2018). It can be stated that disabled users can also
access the website with ease as the tabs make navigation an easy task. Other users can easily
search the information by using search engines and can look for basic information.
It can also be said that a considerable amount of importance has been paid by both the
websites. They have carried out a considerable amount efforts in their websites. They are
however found to not follow the traditional style of marketing. Still their tactics are supposedly
working well. It has made considerable amends in creating an attractive outlook of the website.
The website of Deloitte mentions a lot about their efforts of maintaining global networks and the
initiatives of the company. Through their website the company wishes to convey that their
support is with all the people who wish to join them as long they have required accounting
knowledge and skills. This can help the company gather a considerable amount of clients across

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the world (Mohtaramzadeh, Ramayah and Jun-Hwa 2018). Thus it can be said that the efforts of
the company is well marketed. PwC on the other hand stress their marketing on the core matter
of diversity and inclusion. The company aims to spread information regarding involving
diversity in the workplace and the same has been reflected through their website. This is what
separates a desirable employer form the others world (Mohtaramzadeh, Ramayah and Jun-Hwa
2018). This will leads to rise of reasons that skilled professional will stick to the company. This
forms the basis of employee attraction.

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