(PDF) Basics of Mobile Marketing Strategy

ECO-FONE
SUMMATIVE ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................2
Overview of the mobile phone market in the UK.......................................................................2
TASK 2............................................................................................................................................4
Forecast over the use of Smartphones by adults ........................................................................4
TASK 3............................................................................................................................................5
A potential market of smartphones of older customers..............................................................5
TASK 4............................................................................................................................................6
Feasibility of business expansion................................................................................................6
TASK 5............................................................................................................................................7
Cost of new building...................................................................................................................7
TASK 6............................................................................................................................................8
Possible difference in the net tasking in the two shops...............................................................8
TASK 7............................................................................................................................................9
Level of consumer satisfaction....................................................................................................9
TASK 8..........................................................................................................................................10
The procedure of quality...........................................................................................................10
TASK 9..........................................................................................................................................11
REFERENCES..............................................................................................................................11
TASK 10........................................................................................................................................12
Conclusion and findings............................................................................................................12

INTRODUCTION
The Eco Fone smartphones is an organisation indulge in the activity of selling
smartphones and its accessories. The business has two shops one in Putney and another in
Richmond. The business do not sell laptops and tablets. In the recent times the entity is thinking
to undertake certain changes. In the parent report the trends that are seen by the business are
analysed in the light of overviews of the phone market in UK, the use of phones by adults,
market for older consumers, feasibility of the expansion. Moreover, calculation for the cost of
new building under the expansion plan, comparison of the net taking form both shops, response
from the consumers and procedure to improve the quality is presented.
1

TASK 1
Overview of the mobile phone market in the UK
In the UK there are about more then 32 million of the working people. Out of this more
than one half is engaged in using the smartphone for at least activity which is related with the
business. The use of smartphone in different activities by the workers can be defined as 44% for
e-mails, 34% for voice call, 23% for calendar management. The applications which are difficult
to use such as legacy information and reporting system have a lower use in the working people.
The workforce in UK also usage he application which are unofficial such as instant
messages, mobile browser, navigation and the application related with photos. 40% of the
working people in UK use WhatsApp at least one in a day (Global mobile consumers survey,
2017). The facts revealed that working people do not use smartphones for work related activities
as us can be outlines as 4% to submit expense, 6% for internet access and 5 % to submit the time
sheet. But for those who are engaged in such services where there is need of computers but can
not carry keyboard at the job such as traffic police, retail seller, smartphones can prove to be
boon to respond quickly and for better information.
Use of Smartphone diffident activities:
Activities 2016 2017
E-mial 41.00% 37.00%
Voice calling 33.00% 32.00%
Calendar management 3.00% 0.00%
To view documents 17.00% 0.00%
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