Analysis of Issues for Eco-Fone Smartphones PDF

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-------------------------------------------------------REPORT FOR ECO-FONE
ContentsIntroduction......................................................................................................................................11.Analysis of Issues for Eco-Fone Smartphones.........................................................................11.1 An Overview of the Mobile phone market in the UK...........................................................11.2 Forecasting the UK Adult Smartphone use...........................................................................21.3 Smartphones - A potential market for older customers.........................................................41.4 Feasibility of Expanding business to Kingston using Pros and Cons table...........................41.5 Costs of a New Building........................................................................................................51.6 Testing the Possible Difference in Net Takings in the Two Shops.......................................61.7 Customer Satisfaction............................................................................................................71.8 Quality Procedures.................................................................................................................81.9 Conclusions & Important Findings........................................................................................82. References....................................................................................................................................93. Appendices................................................................................................................................10
IntroductionEco Fone Smartphones is a UK based mobile phone store which deals in smart phones andhas two shops one in Putney and one in Richmond. This company was founded in the year of2014 and since then it is growing rapidly as they are fully aware of market demand and noticetrends among their customers (Storey, 2016). The main aim of this report is to analyse the mobilephone market and advice this company few recommendations for expansion. In this report,various tasks are conducted which includes assessing the current trends in mobile phone market.Along with this, a statistical assessment is also conducted to ascertain whether or not Eco Foneshould expand in Kingston. An evaluation between two stores of this organisation has also beendone to analyse the reason behind difference in net profits of two stores.Analysis of Issues for Eco-Fone Smartphones1.1 An Overview of the Mobile phone market in the UKa)Overview based on information from DeloitteMobile phone industry is the most rapidly growing sector in United Kingdom’s market. Asper the report of Deloitte, it has been seen that most of the people who are working in anemployment use their smart phone at least once for their work related purposes (Deloitte,2017).This statement emphasizes that use of smartphone in older people is higher.Smartphones are not only used for calling purposes, varied features of these devices helpspeople to communicate to be entertained in ample ways. There are various features ofsmartphones which can be used for work related communication and activities which are email,making standard calls, managing workload, viewing documents, making voice calls, editingspreadsheets, submitting expenses and many other. In the report of Deloitte, information abouttwo years that 2016 and 2017 is given which reflects use of features of smartphones. The mostinteresting fact which has been ascertained from this report that instead of making standard calls,people are more tend to send emails which 41% in 2016 and 37% in 2017. Besides these twomain features, people at employment also highly tend to view documents in their smartphoneswith 17% in 2016 (Rhodes, 2015).As far as difference between years is concerned, it has been seen that in 2016 employedpeople are highly tend to use smartphones in relation to viewing documents and managing their1
calendar but on the contrary no employed people use smartphone anymore for these purposes.The reason behind it can be the high trend of smart watches in 2017 (Siegel, 2016).b)Development of mixed bar chart for 2016 and 2017Features% in Year 2016% in year 2017Emails41%37%Making standards Calls33%32%Viewing documents17%0%Making voice Calls6%4%1.2 Forecasting the UK Adult Smartphone useYearSmartphones Use byadults201252%201362%201470%201576%201681%201785%201894%201994%2
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