Business Development Management Case of Syngenta - Report
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Added on 2020-01-23
Business Development Management Case of Syngenta - Report
Added on 2020-01-23
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Plan for the collection of primary and secondary data for a given business problem............1Survey methodology and sampling frame..............................................................................3Market survey questionnaire (Customers of Syngenta).......................................................3TASK 2............................................................................................................................................5Calculation and importance of mean, mode and median.......................................................5Computing and analyzing the benefits of standard deviations and range in Syngenta..........7Use of quartile, percentile and correlation coefficient to Syngenta.......................................7TASK 3............................................................................................................................................9Development of graphs by using spread sheets and drawing conclusion based upon it........9Stating the trend line which can be used for projecting the growth of sales and profit.......11Power point presentation using suitable software................................................................12TASK 4..........................................................................................................................................12{D1}Preparing the Gantt chart and stating the importance of using of project management12Preparation of network diagram for the activity stating critical path...................................15{D3}Suitable decision taken by using investment appraisal techniques.............................16CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19
INTRODUCTION Business decision making is a cognitive process of selecting the best alternative out ofseveral number of alternatives available (Anderson and et.al., 2015). In other words, it can besaid that business decision making is the process of maintaining the balance between all theactivities that take place within the organization in order to achieve the desired objectives ofbusiness. This report is based on the case scenario of Syngenta, which is one of the leadingcompanies and headquartered in Basel, Switzerland. Company is operating its business in over90 countries in which more than 28000 employees are working. It aims is to bring “plantpotential to the customer’s life.”In the following report, research has been conducted by using primary and secondarysources of data in order to understand and analyse the market structure of Syngenta. Datacollected by using primary and secondary sources have been used to draw various conclusionout of it. In addition to this, business presentation has been equipped by using differenttechniques and software with an aim to propagate information collected in an effective manner.At the end of this report, project plan for business activities has been interpreted in order toascertain the critical path.TASK 1Plan for the collection of primary and secondary data for a given business problemAs per the case of study of Syngenta, it has been found that company is planning tolaunch Amistar which is a fungicide product. Business can launch its product in India wherelarge numbers of people are indulged in agricultural business (Badran, Bin-Jaza and Sharshar,2016). Thus, in order to protect their crops, they require fungicides. Moving toward India canlead Syngenta towards the growth and success of product. In regard to which, some of theprimary and secondary data collected are listed below. Pest analysis of IndiaPest analysis is an analysis which is done in order to examine the political, economic,social and technological factors that are present in the environment.Political: - Number of rules and regulations imposed by government of India put a highpressure on the new firms to enter. Thus, in order to enter in this market, a completeunderstanding of political factors is very important.
Economic: - Inflation rate, gross domestic product and foreign exchange rate have highimpact on the entry of firms. The developing country like India has a strong political economy inplace which is a good sign for the entry of new company.Social: - Social factor of India is relatively good. These factors play a major role inshaping the market for any type of industry. Technological: - Reach of internet in India is very less as compared to countries like UKand US. Thus, if Syngenta wants to start business online then it can create a problem; however, ifthey start their business without using these kinds of technologies then they can easily flourish.Primary data & Secondary dataPrimary data is the data collected by the researcher for the first time by conductingsurvey. In order to conduct survey in a healthy manner, questionnaire can be prepared with anaim to analyse the view points of people and collect various information accordingly. In order toexpand its business plan, Syngenta can move with this method (Bai, Dhavale and Sarkis, 2016).Survey will also help Syngenta to analyse the area where sales of its new products can beincreased. This can be done by considering various segments.2
Secondary data is the data that has been collected by another researcher in the past.Secondary data can be collected through website, books, Journals and newspapers (Champathedand Chansa-ngavej, 2015). By using these sources, researcher can collect various data which ishighly related to the success of fungicides. Thus, by using both these methods, Syngenta will beable to collect complete information about the future growth and success of product.Survey methodology and sampling frameSurvey methodologyConcept of survey methodology has been used to collect various data through primarysource. In lieu of which questionnaire has been prepared by the researcher in order to anticipatethe view point of customers related to the fungicides products (Cohen and et.al., 2013). Inaddition to this, Syngenta will also be able to analyze whether the launch of Amistar fungicidesin India will prove to be beneficial for company or not.Sampling frameA random sampling method has been taken into consideration in which 50 respondentshave been selected on the random basis (Dezső, Ross and Uribe, 2016). Along with this,categorization has been done on random basis in order to avoid the condition of biasness.Market survey questionnaire (Customers of Syngenta)NameAgeQ.1 Do you prefer to use the products manufactured by Syngenta?YesNoQ.2 Which feature of the product attract you more?QualityPriceDesignQ.3 Are you satisfied with the products sold out by Syngenta?YesNoQ.4 From how long you are using Syngenta products?3
Less than 1 year1-5 years5 years and aboveQ.5 Do you prefer to use fungicides in order to protect your crops?YesNoQ.6 Do you think that launch of Amistar fungicides by Syngenta will be successful?Highly successfulSomewhat No idea Q.7 How much money do you invest on protecting crop?Below £10£10-£50Above £50Q.8 According to you, Amistar will assist Syngenta in integrating Pest management system.YesNoQ.9 At what price, Syngenta should launch its new product.High rateAffordable rateLow rateQ.10 Do you prefer to use different variety of fungicides products for the protection of yourcrops?YesNo Q.11 As per your view point whether Syngenta is able to satisfy your farming needs?YesNoQ.12 Any recommendation for company.... ..............................................................................................................................................................................................................................................................4
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