THE BEAUTY AND CARE SECTOR

RUNNING HEAD: BEAUTY AND CARE SECTOR
MARKETING

BEAUTY AND CARE SECTOR 1
Contents
Introduction................................................................................................................................2
Sector growth.............................................................................................................................2
Micro influencers.......................................................................................................................2
Customer purchase journey....................................................................................................5
First purchase..........................................................................................................................5
Byron Sharp theory.................................................................................................................5
Conclusion..................................................................................................................................6
Bibliography...............................................................................................................................7

BEAUTY AND CARE SECTOR 2
Introduction
The discussion focuses on the ‘Beauty and Care sector’. Focusing on the report structure, the
second part includes the consumer buying behaviour of United Kingdom. It includes current
micro influences on consumer behaviour. It also takes into account multiple issues and its
influence on consumer purchasing pattern. Emphasizing on the third part, it comprises of
application of micro customer insight. It also includes reasonable strategies to understand and
influence potential customers. The key purpose of the report is to gain an understanding on
consumer behavior of ‘Beauty and Care sector’.
Sector growth
With the passing year people are laying higher attention on self-care. This is directly laying
an effect on the sales of beauty and care products. From the year 2013, this sector is
experiencing subsequent growth in sales. In the year 2018, the retail sales were rose by 5.8%
(£12 billion). In preceding years, it is expected to grow over 34% growth (Mintel , 2019).
Figure 1: Sales growth in Beauty and Care sector