logo

Best of Nature | EXECUTIVE SUMMARY

4 Pages916 Words141 Views
   

Added on  2019-12-28

Best of Nature | EXECUTIVE SUMMARY

   Added on 2019-12-28

ShareRelated Documents
1.0 EXECUTIVE SUMMARY Best of Nature is new business that offers higher quality, and deliverance of organicproduct across UK. The firm possess dual owner that Mr Sam Patel as well as Mr Max Patel.Their experience is effective in bringing office management, higher customer service level. The distinguishing characteristics of the business is it offers organic as well as naturalskin care products. Along with this the business will be combination of management experience,sales and distribution experience, high quality, innovative products as well as exceptionalcustomer service. 1.1 ObjectivesThe objective of the new business that is Best of Nature are enumerated in the manner asunder: To reach large number of health stores, pharmacies Intensive market reach policy Procure natural and organic products and distribute in the UK marketSupplying high quality products at affordable prices by sourcing directly frommanufacturer and selling it to the end user via efficient distribution channelsProviding extensive information about health benefits of using natural and organicproductsProviding information about health risk about Genetically Modified and chemicallyinfused productsRetail and wholesale distribution on E-Commerce Website and on other establishedonline retailers i.e. Amazon, eBay Target of the firm in the coming three years To increase the revenue by 10% every yearIncrease the number of products being sold in the local market in next two years by 20%Competitive pricingBuilding bridge between products and customers1.2 MissionBest of Nature will be UK based organization that would be incorporated in England andWales. The mission of the new business is towards offering higher quality organic products in1
Best of Nature | EXECUTIVE SUMMARY_1
both near as well as remote regions of the UK. The company plans at concentrating on theorganic products as the main products. These are as under: Organic and Natural Shampoos, Conditioner and SoapsOrganic and Natural Lotions, Creams and gelsOrganic Grains, Beans, Pulses, Legumes, Lentils, RiceOrganic Spices and SeasoningOrganic Seeds, Nuts and Dry FruitsOrganic and Natural ToothpasteOrganic TeasOrganic and Natural Essential OilsThe company also has mission towards supplying products across the United Kingdomstores that are present is served in poor manner the existing importers. 1.3 Keys to success The key to success of the new business is as below:Power of marketing. The products needs to be on shelves with the attractive packagingand adequate marketing power for the sake of maintaining larger share in the market. Quality of product and customer satisfaction. There is guarantee in whatever is beingsold. Thus products needs to be in accordance with the promise made. Long term customer satisfaction is crucial for the means of survival. The effective management team along with stronger foundation within marketing,management, finance as well as products development. Adequate working capital forsurviving in the working capital intensive retail channel. Development of sound relationship with suppliers for importing quality products ateconomy rate as well as maintenance of sound relationship with other stakeholders of thefirm. Superiority in the products would results in bringing greater loyalty among thecustomers. 2
Best of Nature | EXECUTIVE SUMMARY_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Channels of Distribution - Assignment
|7
|1455
|27

(Solution) Strategic Management - Assignment
|22
|4053
|115

Growth Strategy for Nisa Retail Limited: Analysis and Recommendations
|9
|2481
|70

Strategic Positioning and Mission of Ocado
|9
|1769
|51

Marketing Mix and Strategies of Patagonia Inc.
|19
|1164
|130

Marketing Processes and Planning
|8
|1166
|389