BidTaxi Service: A New Approach to Ridesharing

BidTaxi is a ridesharing service that allows drivers to bid on rides, giving them more control and passengers more options. This article discusses the benefits of BidTaxi, including driver engagement and customer loyalty, and provides recommendations for improving the service. The article also includes information on the bidding process, driver training, and using unused vehicles to expand the service. Course code and college/university are not mentioned.

Running head: BIDTAXI SERVICE
BIDTAXI SERVICE
Name of the Student
Name of the University
Author Note

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Table of Contents
Outline.............................................................................................................................................2
Recommendation:............................................................................................................................5
1. Service execution:.................................................................................................................5
2. Driver Engagement:.................................................................................................................6
Enhance Customer Loyalty:........................................................................................................7
Suggestions......................................................................................................................................8
1. Driver Training:....................................................................................................................8
2. Using Unused Vehicle:............................................................................................................9

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Outline
Taxis services are mostly valuable for 24 hour-a-day availability and capacity to provide
door-to-services. Ridesharing has become a dynamic platform where driver partners offers their
own vehicle, matched with passenger who are seeking to reach a destination (Wosskow, 2014).
Taxis play an essential role in servicing the needs of the community in general and key sections
of the community in particular. Notably the latter include –
• The elderly;
• Business travelers.
• The young or vulnerable;
• People with disabilities;
• Disadvantaged socio economic groups: and
It is distinct from traditional taxi services where passengers can only book ride through
their platform. It is a new point-to-point transport market in Australia. In 2015, ACT
government announced Taxi industry reforms that there would be reduction in license fees from
$20000 to $10000 for gradually growth of demand (Allen, 2015).

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35%
24%
19%
7%
9%
2%2%2%
Proporti on of taxi drivers by State/Territory
NSW Vic QLD SA WA TAS ACT NT
Proportion of taxi drivers by State/Territory
Source: (Belk, 2014)
As the ridesharing services are gradually increasing there are some fundamental issues
occurring as well (Belk, 2014). Traditional ridesharing services are conducted by depends on
passengers booking. Passenger are able to book a random service vehicle near them by utilizing
web or app platform. In this case drivers does not have any control over the booking as they are
chosen randomly by the web application with a fixed price and specific destination. To overcome
this kind of issues there is a new type of service proposed to implement named BidTaxi. As
understandable from the name it is ridesharing service provider associates with bidding. Unlike
traditional taxi services, driver has full control and option to confirm any journey as they could
bid over a basic payment under ten minutes for any particular booking. Like any other
ridesharing services, passengers can place a booking by BidTaxi app or web site with a basic
payment depends on the destination and distance. The app will show them the predictable basic

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price, needs to complete the journey. A comprehensive set of tools such as distance, route,
estimated time, toll costs, .However the results will be also shared with the nearby drivers. Every
drivers nearby will get notified of the order with details of basic payment and destination. Then
they are allow to bid over a specific order and choose the suitable order for them. The bidding
process will be visible live to entire bidders and the passenger. Under ten minutes the driver will
be fixed and the payment will be completed by passenger to the chosen driver. Payment will only
be released to the driver-provider at the finish point of the ride as determined by Global
Positioning System (GPS) location and the entire drive will tracked (Ma, Zheng & Wolfson,
2013). This new system can solve many issues regarding the traditional taxi service. To board
this system there are certain aspects to follow. Taxi drivers with their own Taxi can join BidTaxi
services by validating the proper authentication paper. Each driver will have their own official
ID and record. BidTaxi will select those drivers after checking their road worthiness and paid tax
report. Driver with suitable functionality for this services and has a good track record, will be
selected by BidTaxi. They will be connected and maintain communication with the BidTaxi for
further updates and all the information of booking, bidding and payment of individual journey
will be recorded in BidTaxi office. BidTaxi will also track every movement of the drivers in
service time. For the passengers, they can also subscribe to the BidTaxi app or official website
by providing valid name, address and authenticated mail address or phone number. A star
ranking scheme will also available for ranking every journey’s quality and efficiency. Customers
and drivers can rate each other after completion of certain journey. This rank will increase the
status rate of both parties that could provide reward and recognitions for both parties. Drivers can
get free fuel pouring coupons while customers can get discount for some specific ride. For the
payment methods, usually paid by debit and credit cards. However BidTaxi implemented their

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own e-wallet named Osko. Passengers can add their money in Osko to pay drivers in BidTaxi.
Other than those, gift cards can be used, gained from supermarket or similar places.
Recommendation:
1. Service execution:
Marketing: BidTaxi needs to implement their marketing criteria for better business. They have
to promote their services for better marketing. As it is a branding the name throughout the nation.
For this approach advertise in newspaper and billboards can be helpful. In the majority of the
cases, people groups are not likely interested to strain new services as there are various choice
accessible for easy transportation. So it is moreover necessary to influence them to interact with
new service by offering discount.
Energizing offers. Settled Fuel Company: BidTaxi can deal with a fuel organization for better
offer and cost improvement. All cabs under them can pour fuel from a similar fuel supplier. By
executing this service drivers does not have to pay to get fuel and the installment can be
bargained by BidTaxi office. It will help them to monitor payment procedure.
Grow scope zone: They can grow their coverage zone to get more traveler. It will be
exceedingly helpful for them as they can acquire traveler and driver in relatively every state.
They can likewise execute the migrant transfer procedure by stretch out their support of transport
individuals, from one state to another. The vast majority of the traditional taxi services does not
provide this sort of transportation. It could be exceptionally beneficial to provide the new service
of transportation. For this administrations there ought to be some special drivers with ensured
allowances to get access over numerous states.

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2. Driver Engagement:
As indicated by the survey Production profile on trucking, the best two noteworthy data
sources and costs for the carriage business are Fuels and Drivers (Meyer et al., 2016). To
effectively implement this recommend service driver engagement is fundamental utilizing a
proactive support. Drivers will play an essential part in the execution of BidTaxi service.
It is best to pick experienced driver who know about this kind of new framework. Driver
can be additionally ranked by passenger and that can expand their status point. By deliver
efficient services over quite a while they ought to be rewarded and recognized by BidTaxi.
BidTaxi can enhance services by making a suitable engagement with the drivers. This new
services is highly rely on the drivers as they will be responsible for fixing the ultimate price and
the passenger also. BidTaxi can likewise give wages and free fuel to drivers. In the event where
some driver performs phenomenal execution by completing numerous for some long specific
period. Organization can likewise give them coupon cards and free fuel as a reward. If they
confirms reserving for less payment BidTaxi can reward them additional payment for finishing
the trip. In occasions of low availability, BidTaxi can increase the rate of payment for those
occasions. In time of low accessibility and profound night when numerous administrations are
not accessible drivers can acquire engagement point. This procedures can be symbolize to
expand driver engagement.

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Enhance Customer Loyalty:
Customer loyalty is still something of an afterthought among utility executives but it is
critical in every business to grow (Furuhata et al., 2013). Client loyalty is one of the fundamental
aspects to focus to appropriate execute the service and get proficient outcomes. BidTaxi ought to
consider the client needs and prosperity by giving better administrations. They can give some
offer that can just increase the Oska wallet value after finishing some particular measure of rides.
Successfully finishing those particular rides a client can gain the premium account. The
exceptional participation will gives much offers than general booking and traveler with premium
enrollment will be treated as higher priority if numerous travelers are attempting to get a
particular vehicle at same time. That will most likely improvement the client reliability as they
will be devoted to the BidTaxi and won't consider getting others organization's services. They
can likewise give gift coupons to the dedicated clients that will draw them to utilize the service
once more. For several clients they can provider status points. Status points can be achieve by
offer tips to drivers or charity. This points can be expanded by getting star-appraised by drivers
for good behavior and approach. Client can acquire this points by also recommend this service to
other individual, for example, relative, associate and friends.
Suggestions
For development of administrations there are some sure approaches BidTaxi can execute. There
are two suggestion as followed-

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1. Driver Training:
BidTaxi can give an instructional course to every one of the drivers partners with BidTaxi.
This preparation can be incorporated the engagement with clients, the new booking procedure
and a few hints to drive effectively. Reasonably drivers does not needs a training to drive, yet
there ought to be a few guidelines and directions they ought to take such as speed restrain,
service time, the conversion scale.
Client Engagement: This training ought to include the procedure of the efficient client
engagement. A driver needs to engage with different clients consistently and they needs to speak
with them in a reasonable way. This training can enhance their welcome strategy that will
likewise can help them to get high rate from clients. Also, every individuals have their diverse
methodologies and necessity. Some time it can trouble the driver to meet all the necessity
proposed by clients. This preparation can likewise show them how to handle distinctive
individuals with unpleasant necessity.
Bidding Process: The bidding procedure is a developing idea in travelling industry. The vast
majority of the drivers are not acquainted with this new service (Ma, Zheng & Wolfson, 2015).
This is the primary aspect to focus while giving training. Drivers must be acquainted with the
interface of the offering service. BidTaxi needs to familiars them with the interface and the
limitation of bidding. It is additionally fundamental to influence them about the significance of
the approach and how they can get profits by it. As it is a bidding service, drivers should aware
of the limitation. On the off chance if they books any service at low installment, the organization
and drivers will be at misfortune.

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2. Using Unused Vehicle:
BidTaxi can enhance their services by dealing the automobile owners who does not
utilized their vehicle or have numerous vehicle. They can take those vehicles and give drivers to
include them in benefit. This will increase their vehicle sum and services. They can pay to those
vehicle owners rely upon the arrangement they developed. They can use those additional
vehicles when the demand is high and finalize the negotiations when the demand shrinks. This
arrangement can improve their service and productivity as their will be lot spending to purchase
new automobiles. For drivers who does not have their own particular automobile as they can
utilize this vehicles to enhance the administrations. It will be profoundly useful for BidTaxi as
they are selecting drivers and obtaining vehicles independently. Using these approach the
maintain cost will be additionally isolated from the drivers concern. BidTaxi can execute their
own maintain service to save maintain cost to a larger amount. The drivers with their own
vehicles also can utilize the services from it. This will help the organization to acquire driver
engagement endeavors. The owners of this automobile will be additionally satisfied as they will
pick up benefit from their unused autos.

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Reference:
Furuhata, M., Dessouky, M., Ordóñez, F., Brunet, M. E., Wang, X., & Koenig, S. (2013).
Ridesharing: The state-of-the-art and future directions. Transportation Research Part B:
Methodological, 57, 28-46.
Ma, S., Zheng, Y., & Wolfson, O. (2015). Real-time city-scale taxi ridesharing. IEEE
Transactions on Knowledge and Data Engineering, 27(7), 1782-1795.
Belk, R. (2014). You are what you can access: Sharing and collaborative consumption
online. Journal of Business Research, 67(8), 1595-1600.
Wosskow, D. (2014). Unlocking the sharing economy: An independent review.
Allen, D. (2015). The sharing economy. Review-Institute of Public Affairs, 67(3), 24.
Ma, S., Zheng, Y., & Wolfson, O. (2013, April). T-share: A large-scale dynamic taxi ridesharing
service. In Data Engineering (ICDE), 2013 IEEE 29th International Conference on (pp.
410-421). IEEE.