IT Management Issue

Running head: IT MANAGEMENT ISSUE
IT Management Issue
Name of the Student
Name of the University
Author Note

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IT MANAGEMENT ISSUE
Table of Contents
Answer 1..............................................................................................................................2
Introduction......................................................................................................................2
1. Business Operation......................................................................................................2
2. Recommendation to the existing business operation...................................................5
Conclusion.......................................................................................................................6
Answer 2..............................................................................................................................7
References............................................................................................................................9

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IT MANAGEMENT ISSUE
Answer 1
Introduction
A new Taxi Service called Bid Taxi is introduced in order to improve the ride sharing
services. In order to avail a Bid Taxi, a passenger or the customer will have to share some basic
details including the pickup point, destination, number of passengers and the time for pick up.
Based on the data provided by the customers, the taxi drivers bid for providing the service. The
customer has the independence to choose the services with the lowest bid. Once the chosen, the
selected bid or price is locked and the customer is provided with the service. The customer needs
to pay for the services availed at the end of the journey and the entire journey will be tracked
using the Global Positioning system. The payment will be made to the driver provider at the end
of the journey (Agussurja & Lau, 2012). In order to validate this project, the organization has
identified certain business goals and the business operations are designed according to the
identified goals (Wang, Ng & Chen, 2012). The report discusses the business operation of Bid
Taxi and provides certain recommendations to improve the business operation.
1. Business Operation
With an aim of providing a cost effective, easy to book and hassle free Taxi services to
the passengers, Bid Taxi is proposed. The business operation of the Bid taxi has been designed in
such a way that it remains well aligned with the identified goal of Bid Taxi. The business
operations of the Bid Taxi services are as follows-
1. The services of Bid taxi are designed in such a way that it would take maximum of ten
minutes to book a taxi. The bidding time is 10 minutes and therefore it should not take any extra

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IT MANAGEMENT ISSUE
time after that in booking for the service as the customer will be responsible for choosing the
service with the most suitable bid (Inquiry, 2012).
2. Bid Taxi takes into consideration only the certified and the licensed drivers in their
services. Moreover, the vehicles will be thoroughly checked before it is considered to be
adequate in providing services to the customers. This will in turn increase the customers’
satisfaction as they will feel safe in boarding a Bid taxi as the vehicles will undergo a thorough
check before deployment.
3. One of the Major advantages of availing the Bid taxi services is the use of the
Smartphone application in booking for the Taxi service. Since majority of the people now a day
make use of Smartphone, it will be easier for them to book a taxi service using that (Lucas &
Lau, 2012). Even if a customer does not have an access to the Smartphone or the Bid taxi mobile
application, for example tourists, can make use of the official website for booking for a Bid Taxi.
This is therefore a very advanced and user friendly option of booking a Taxi and therefore, it is
expected to target a large section of the passengers with this services.
4. In order to provide a transparent service, a star rating system is proposed where both
the customers and the drivers will be allowed to rate each other. The driver with an
unsatisfactory rating can be sacked while a customer having an unsatisfactory rating can be
charged more in their next ride (Lee & Wu, 2013). This star rating system will furthermore help
Bid Taxi in improving their services according to the ratings of the customers.
5. In order to attract and engage more customers with the services of Bid Taxi and to
encourage the service loyalty, every customer who is availing a Bid taxi services will be offered
certain status points. These status points can be used by the customers as discount in their next