Impact of Social Media on Brand Image: A Study on Tesco Plc

Research projectResearch project
TASK 4

Background of the studyBackground of the study
The rise as well as wide spread of internet as well
as the fast growing consumers use of digital
media results in different business sectors to
think upon the new ways that can be used for
making communication with the customers. The
fastest growing online tool in order to reach
customers is referred to as social media.
Today, social media is becoming important part
of the people's lives and it is being seen as the
important marketing approach. In the present era
there is greater significance of social media in
increasing the awareness among the customers
to a significant level.

Company overviewCompany overview
 Tesco is British multinational grocery as well as
general merchandise retail that is being
headquartered in England United Kingdom. The
company is considered as the third largest retailer
within world in terms of profitability. On the other
hand it is regarded as the fifth largest retailer when
measured in revenues.
 Tesco has diversified itself geographically since
1990s. This is in various areas that is comprised of
retailing of books, clothing, electronics, furniture,
toys, petrol as well as software. Tesco has been listed
over London stock exchange and its the constituent of
FTSE 100 index

Aim and objectivesAim and objectives
 Aim
 The aim of the proposed investigation is To analyze
the impact of social media practices in improving brand
image of business: A study on Tesco Plc U.K.
 Objectives
 In order to carry out the present report several
objectives are being set. These have been enumerated in
the manner as under:
 To assess the role of social media in retail sector
 To determine the practices relating to social media of
Tesco within UK market
 To gain insight to the importance of social media in
building brand image of Tesco
 To suggest suitable manner with which Tesco can
effectively organize social media campaign

Research methodologyResearch methodology
Design: Descriptive
Data collection: primary (customers of
Tesco through questionnaire), secondary
(books, journals and online articles)
Data analysis: Qualitative (Thematic)
Sampling: 50 customers of Tesco

Data analysisData analysis
Theme 1: Majority of the customersTheme 1: Majority of the customers
prefer to purchase products of Tescoprefer to purchase products of Tesco