Impact of Media Campaign on Customer Trust towards the Brand

Impact of Media Campaign on customer trust towards the brand

Table of Contents
Title - Impact of Media Campaign on customer trust towards the brand........................................1
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................3
Research methodology.....................................................................................................................9
Recommendations..........................................................................................................................19
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................23

Title - Impact of Media Campaign on customer trust towards the brand
INTRODUCTION
There are different types of media campaign conducted by organisation in order to gain the trust
of customers towards their brand. It is essential for company to enhance media campaign
strategies with the motive of enhancing and improving business practices. Customers are
consider to be the crucial part of organisation as it will lead to have major influence over
increasing sales and profitability of business. so it is essential for company to carry out several
practices that will lead to enhance trust of customer on the brand so that they purchase products
or services (Guping, and et.al., 2021). This report is based on ASOS Plc. This is one of the well
known British online fashion or cosmetic retailer company that is providing high quality
products and services in order to meet with the different needs of customers. ASOS a British
online fashion and online retailer company was developed in year 2000 an it is focusing on
meeting with different needs and wants of customers. ASOS a British online fashion and online
retailer is the performing its business practices through website that is selling over 850 brands as
well as its own range of clothing or accessories to different part of the world. Founder of this
organisation is Nick Robertson, Andrew Regan, Quentin Griffths. This research report is based
on the topic the impact of Media Campaign on customer trust towards the brand. In this different
methods and approaches to collect and gather information has been considered. In this report
both primary and secondary sources of data collection has been considered in order to find
relevant and accurate information about the topic.
Research aims –
“To investigate the impact of social media campaign in increasing customer's trust
towards the brand with the motive of maximize social community size, accurately target
audiences and strengthen participation strategies to increase brand loyalty.” Case study ASOS a
British online fashion and online retailer.
Research objective –
To build and create a deeper relationship with our customers through media campaign and to
encourage repeat purchases and referrals.
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Formulation of Hypotheses: For this step, researcher will require in formulating of research
hypotheses:
 Hypotheses 1: Social media campaign plays an important role in increasing customer's
trust towards the brand. Hypotheses 2: Social media campaign results equally in increasing trust of male and
female customers towards the business.
 Hypotheses 3: There is a significant relationship between social media campaign and
Customer trust.
 Hypotheses 4: Increased Brand Awareness is the major impact of social media campaign
in increasing customer's trust towards the brand.
Research question
 What is the social media campaign plays an important role in increasing customer's trust
towards the brand? What are the social media campaign results equally in increasing trust of male and female
customers towards the business?
 What are the is a significant relationship between social media campaign and customer
trust?
 What is the increased brand awareness is the major impact of social media campaign in
increasing customer's trust towards the brand?
Rationale
The significance of this report is that it is effective in order to provide information about
different media campaigns. Different types of media campaigns conducted by organisation in
order to enhance and improve business practices. it is important for organisation to develop
strong and effective relationship with its customers in order to enhance its business practices as
well as gain more profit. This report is essential in order to provide understanding regarding the
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impact of social media campaign in increasing customer's trust towards the brand Social media
marketing instruments for the most part incorporate, micro blogging, blogs, SMS, images,
videos, etc. Social media practices play significant role in order to attract large number of
customers towards the company along with this it will assist in improving sales of organisation.
There are several advantages and benefits that could be consider by organisation by conducting
different social media campaigns and it will help in enhancing over all performance of business.
Media campaigns will lead to have significant impact over organisation as well as assist in
attracting large number of customers. different types of media will help in reducing the cost of
business as well as lead to positively influence performance of organisation. It is important for
company to conduct several practices that is helpful for improving customer engagement
practices in order to develop better and effective relationship with customers. social media can
be consider as the effective marketing campaign which will help company to influence large
number of customer base as well as lead to increase sales and profitability of organisation.
Through the assistance of social media it will lead to maximize social community size of the
organisation. through this organisation will be able to develop large customer base and
significantly target its audiences. It has been determined that company needs to enhance or
strengthen its participation strategies in order to increase brand loyalty.
Literature review
Social media campaign plays an important role in increasing customer's trust towards the
brand.
According to the views of author it has been identified that social media campaign play a
crucial and important role in order to increase customer trust towards the brand. It is important
that company is focusing on increasing the trust of customers towards the brand as it will lead to
enhance organisational practices. Media campaigns will lead to have significant impact over
increasing customer trust. It is essential that company is conducting different kinds of media
campaigns in order to attract large number of customers towards business. Social media
marketing exercises can be characterized as viable marketing communication strategies that
catch connected with consumers perceptions and comprehension of exercises on social media
marketing by five aspects specifically, entertainment, collaboration, popularity, customization
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and informal. It has been determined that different kinds of media campaigns will lead to have
significant impact over organisation as well as assist in attracting large number of customers. the
positive effect of just three social media marketing exercises such as entertainment, cooperation,
and verbal exchange on buy goal through the client equity drivers; worth and brand equity.
Through this it has been determined that social media play important role in order to develop
strong relationship with its customers as well as attract large number of customers towards
organisation (Hyun, Thavisay and Lee, 2022). social media activities will lead to influence
potential customers of respective company through effective social media marketing. It has been
analysed that the role of social media marketing exercises in expanding the brand awareness and
making a positive brand picture, which thusly influence consumer unwaveringness has been
examined in various examinations. Through the support of media campaigns respective company
will be able to influence large number of customers as well as increase sales of business. the
immediate effect of social media marketing exercises on consumer responses and how it can
change client's conduct. Social media gives a stage where respective company can talk
straightforwardly with individuals. It's anything but a marketing impact going out to each and
every individual who at any point pursued your email show; it's anything but a webcast
advertisement getting heard by potentially anything crowd. On social media, respective company
can see precisely who your adherents are, and address them in a space where they can
straightforwardly react to you. In certain faculties, it's a versatile variant of the genuine human-
to-human association respective company get on customer calls or in-person occasions. It has
been analysed that social media will assist in saving cost of organisation by conducting
marketing practices in less cost. Social media is consider to be cost effective strategy in order to
influence large number of customers towards the brand. Social media advertising contacts
crowds in a low cost, sway, and viable way. Therefore social media campaigns have turned into
a pivotal marketing method for organizations all over the place. It has been analysed that
utilizing social media will allow respective company to arrive a respective company ideal
interest group, draw in with current and likely customers, make brand dependability, increment
website traffic, and drive sales. Marketing on social isn't simply a pattern, it's a strong industry
procedure that is setting down deep roots and will assist respective company with contacting
more individuals everywhere.
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