Blogging to Communicate: Nike's Marketing Mix Strategies and Tactics

Blogging to
Communicate

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of Nike...............................................................................................................3
Nike Products.........................................................................................................................4
Nike Price...............................................................................................................................7
Nike Place / Distribution........................................................................................................8
Nike Promotion....................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Blogging is a new trend flourishing and evolving in the digital world of communication
and marketing. Writing bogs is a new way of telling people about new developments and
knowledge gained (Alsamadani, 2018). According to the present work the chosen company is
Nike and old American multinational company which is leading and exceeding in market since
its development. The report will be holding some blogs focusing on marketing mix strategies and
tactics of Nike to promote and stay connected with the external world in regards to offering their
goods and promoting their services.
MAIN BODY
Background of Nike
Nike was fist found in 1964 as Blue Ribbon Sports which is an American multinational
brand and corporation which was developed to designing footwear's, accessories, equipments
and apparels for men and women both. The company is headquartered in Portland Metropolitan
area. In present time Nike is known to be the worlds leading and largest supplier of athletic
clothings and shoes.
In the beginning year of Nike as Blue Ribbon Sports made sales of around 1,300 pairs of
shoes. The company appointed and engaged with its first advertisement firm in the year 1976
from Seattle and by the end of 1980 it made progress resulting in extension of its product line.
Nike is a brand which believes in keeping good communication and connection with people
outside that is their ultimate customer. Since then the brand have always worked for making the
best of the opportunity, finding out what people needs and desires the most and offers them the
similar good with the use of their expertise and their strong attachment with the market (Featro
and DiGregorio, 2016).

Nike do make sure to be their in market for its customers and segments towards which it
took the first step by developing its tag line of “Just Do it”. The tag line have always been a
weapon or a tool for the brand to use while promoting its offering in market and to the buyers or
target audiences. Since, then till now e-commerce and digitalisation have taken a prominent
place and Nike have moved along in the market according to trends through which it is evident
that the brand made all use of required resources to become virtually available and more closer to
target market.
Nike Products
Nike is running in the industry and flourishing in the market since 1964 with a common
motto and agenda of always offering the best, most reliable and suitable goods to its customers
which keeps them satisfied and fulfil their desires. The organisations renders a wide range of
products and services to all that is men, women and even kids. The company majorly deals and
holds expertise in offering sports equipments. The range of goods and services offered by Nike is
listed and examined below: