Analysis of Human Resource Online Recruitment Methodologies: A Case Study on Blow Ltd

This report analyses the various human resource online recruitment methodologies used by Blow Ltd for hiring of competent employees. It also examines the benefits and challenges faced by the company due to the execution of HR recruitment methodologies.

Proposal
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Contents
Chapter 1: INTRODUCTION..........................................................................................................3
Importance of the topic:..........................................................................................................3
Rational for the research ........................................................................................................3
Research aim:.........................................................................................................................4
Research Objectives:..............................................................................................................4
Research Questions: ..............................................................................................................4
Chapter 2: Literature review............................................................................................................4
Chapter 3: Research methodology and methods:.............................................................................5
Chapter 4: conclusion......................................................................................................................9
Chapter 5: Reference......................................................................................................................10
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Chapter 1: INTRODUCTION
E-recruitment is defined as the use of web-based technology for hiring of competent and
skilled position within the organisation. In addition to this, it is also known as online recruitment
that help company to reach large number of potential staff members. For the present report, Blow
Ltd is taken into consideration. It is the UK’s leader in beauty and hair service which was
established in year 2013. The company offer various services such as book blow dries, nails,
lashes and other services at doorstep (de Vries, 2020). At the present time, company is focusing
on hiring talented and competent staff who will help Blow Ltd to increase its productivity and
profitability. By the assistance of this study, the company is able to analyse various human
resource online recruitment methodologies used by company for hiring of competent employees.
Importance of the topic:
In the present time, most of the companies shift from traditional methods of hiring to
online methods of recruitment. This help organisations to save time, cost and attract high talent
which leads towards increase in productivity and performance as well. In addition to this, the
process of hiring is shorten and inserting applicants information manually is not required.
Moreover, it will also assist a company to be flexible and effective as posting jobs online need
few minutes and posted on social media platforms (Bell, Kothiyal and Willmott, 2017). This
will also assist organisations to attract large number of people to apply and then select competent
employee for the position.
Rational for the research
One of the main reason to conduct this study is to the various human resource online
recruitment methodologies used by company for hiring of competent employees. In addition to
this, the present research also assist to know the benefits gained by an organisation for hiring of
competent staff members. Moreover, it help researcher in both personal as well as professional
growth. In relation to professional, it allows to gain insight about human resource online
recruitment methodologies which help present companies to attract and hire talented employees.
In context to personal, it help to learn and enhance skills such as time management, research
skills, data analysis, data collection and many more. All this will assist researcher to conduct
future studies in more effective and proper manner.
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Research aim:
“To analyse the various human resource online recruitment methodologies used by
company for hiring of competent employees”. A study on Blow Ltd.
Research Objectives:
 To Know about the concept of online recruitment in context to organisation.
 To identify the different HR online recruitment methodologies used by Blow Ltd for
hiring of competent staff members.
 To determine the benefits gained by Blow Ltd for hiring of competent staff members.
 To examine the challenges faced by Blow Ltd due to execution of HR recruitment
methodologies for hiring of competent employees.
Research Questions:
 What is the concept of online recruitment in context to organisation?
 What are the different HR online recruitment methodologies used by Blow Ltd for hiring
of competent staff members?
 What are the benefits gained by Blow Ltd for hiring of competent staff members?
 What are the challenges faced by Blow Ltd due to execution of HR recruitment
methodologies for hiring of competent employees?
Chapter 2: Literature review
concept of online recruitment in context to organisation
As per view points of Nichols (2019), online recruitment is a aspect where there is
sourcing of candidates by use of various online platforms, it is a way that is used in the present
scenario for the purpose of having online recruitment of candidates (Kuznetsova, 2021). There
are many advantages of using online recruitment methods such as it helps in having optimum
utilisation of present available resource, there is saving of time and other sources that are instead
in screening of candidates, further there is automation of online recruiting that can help in
communicating with large number if applicants at a time period (What is Online Recruitment and
What are Its Advantages?, 2020).
Different HR online recruitment methodologies used by Blow Ltd for hiring of competent
staff members
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As per view points of Bika (2020), there are different types of online recruitment methods that
are used by Blow ltd. Which is web advertising. The strength of intent advertising I aligning lot
of popularity, in context of blow ltd. The management can focus on using of advertising on
various recruitment websites as a tool for reaching wide applicants at lower cost. Job seekers can
use google for the purpose of fing various specific job at range by use of such popular
recruitment websites. There can also be advertising of vacancies on the won website of company.
There can also be sue of various social media sites that helps organisations in the process of
meeting the potential candidates through shared discussions, shared connections as it becomes
easy for job seekers to contact the prospective organisation (Mehra, Bishop and Partee, 2018).
Further there can be implementation of process where there can be sourcing of candidates by
using various social media platform, further there an be adoption of using applicant tracking
system and lastly there is interviewing candidates by online via using video interviewing
software (Recruiting methods FAQ: A guide to terms and strategies, 2020).
Benefits gained by Blow Ltd for hiring of competent staff members
As per views of Echelon (2021), There are many benefits of having online recruitment
strategies for blwo ltd. Such as it helps in saving of time. There is short hiring process, the
campaigns and the job advertisements are released through various online social media platforms
that can be reached to specific target group of customers (Kennedy, 2017). There are proper
filtration tools that helps recruiters in blow Ltd to fond ideal candidates with competencies that
is matching the job position. It helps in speeding up of the process by sorting of candidates as per
competencies, experiences, education and other such type of relevant criteria (Advantages and
Disadvantages of Online Recruitment, 2020).
Chapter 3: Research methodology and methods:
Research philosophy: Research philosophy is the belief that is associated with method as per
which the data is to be collected, used and further evaluated by the investigator, there are three
types of philosophies that includes ontology, axiology and epistemology. All the philosophies are
useful and effective in the process of analysing information. In present research work, there will
be adoption of positivism philosophy in epistemology, the main benefit will be having useful
qualitative information which will be collected in specified time period.
Research paradigm:
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Research approach: It is defined as the process to evaluate the information in effective and
efficient manner. This approach is divided in two types that includes deductive and inductive
approach. These two approaches are helpful in facilitating the research work it includes two
types that is inductive approach and deductive approach. In present research work deductive
approach is practical as it will help in evaluation of test by focussing on evaluation of statistical
information.
Research methodology: Research choice helps in introduction the process of collection of data
related to the subject. It facilitates researcher with having reliable, relevant and authentic
information. There are different methods as mentioned below:
It includes Mono method, Mixed method and Multi method. Mono method is used when
researcher have to make choice between qualitative and quantitative research. Mixed is used
when there is selection of both type of information and multi method is used when there is
facilitation in the process of collecting qualitative and quantitative form of information
(Alvesson and Sköldberg, 2017).
In present research work there will be selection of mono method. Quantitative research choice
will be selected because it is going to help in having statical and numerical information.
Research strategy: It is one of the significant method for collecting of information relevant to
specific topic of research. There are different methods of having specific research strategies such
as it includes case study method, experimental, survey method and action research.
Justification: In present research work there will be adoption of survey strategy in present
research survey strategy is selected to have access to inexpensive, cost effective and primary
information. There are many benefits associated with using this method as there will be a sample
drawn from the whole target segment of population which will be used for further collection of
information.
Sampling methods: sampling is the process of having specific sample which is selected from the
whole target segment of population. It is not a easy process top make complete analysis of the
whole population. So it becomes important for the investigator to select respondents as per the
need of attaining pre defined aims & objectives. There are two types of sampling methods that
includes probability samplings and non probability sampling.
Probability sampling; It is a Method that helps in selection of respondents without any specific
criteria this sampling method is to be used when there is availability of limited time period.
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Non probability sampling: It is a sampling method in which there can be selection of respondents
with specific criteria and requirements. it is process that may take longer time duration as it is on
non random basis.
So, in present research report for the purpose of selection of sample from the whole population
there will be use of probability sampling method which can lead towards proper selection of
respondent that can respondent whole set of population.
Data collection methods: Data collection is regarded as the strategy that is carried by the
researcher for the purpose of collection and determination of data with respect to investigation
topic. There are two main methods of data collection that includes:
Primary data collection: It is the method that facilitates investigator in the process of collecting
first hand information. In this the information is directly selected from the chosen source.
Secondary data collection: Its is defined as the method that is focussed on collection of
information from already existing sources. In this the information is already existing and the
main emphasis of researcher in this is to address the existing gaps that are part of published data.
It includes sources such as articles, books, publication, reputed magazines and newspapers.
In present research work there will be use of both primary and secondary method of collecting
information. Primary method will be adopted to have relevant and authentic data. Secondary
method will be use to address the gaps in existing information systems.
Ways of interpreting data: Data interpenetration methods are related to the way analyst are
helping people in collection, analysis and presentation of data,.
Time prospect of research (Gantt chart):
Gantt chart is a bar chart that illustrates the project schedules. In the present research work there
will be illustration of project schedule in this there is list of tasks that are to be performed on
vertical axis and the time interval is depicted on horizontal axis. In present research work there
will be application Gantt chart as a tool for dividing the total available time period as per the
different activities that will be performed in the present research report.
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Ethical consideration of research: Ethical consideration are the set of guiding principles. In
present research work there will be application of some of the ethical consideration so that there
is no breach of any type of ethical policies with context to present research work.
The three main aspects that are properly adhered in present researches includes protecting the
right of research participants, enhancing the validity of the research work and maintaining of
scientific integrity in long run.
Chapter 4: conclusion
From the above made analysis it can be said that online recruitment strategies have complete
transformed the ways in which there is hiring of suitable candidates. The transformation that has
taken place by shift towards online recruitment strategies is helping in the process of having
optimum utilisation of present available resources. Apart from this there is suitable and timely
hiring of Candidates as per vacancies that are arising.
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Chapter 5: Reference
de Vries, K., 2020. Case study methodology. In Critical Qualitative Health Research (pp. 41-
52). Routledge.
Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Kennedy, A.M., 2017. Macro-social marketing research: philosophy, methodology and
methods. Journal of Macromarketing, 37(4), pp.347-355.
Mehra, B., Bishop, B.W. and Partee, R.P., 2018. A case methodology of action research to
promote rural economic development: Implications for LIS education. Journal of
Education for Library and Information Science, 59(1-2), pp.48-65.
Kuznetsova, E.A., 2021. Methodology of considering communicative errors in carrying out
interdisciplinary research projects. International Journal of Nanotechnology, 18(9-10),
pp.833-839.
Bell, E., Kothiyal, N. and Willmott, H., 2017. Methodology‐as‐Technique and the meaning of
rigour in globalized management research. British Journal of Management, 28(3), pp.534-
550.
Articles
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recruitment-19049.html
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E-recruitment challenges, 2018 [online] Available through;
https://www.talentlyft.com/en/blog/article/331/top-20-recruitment-challenges-to-tackle-
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and-insights/common-recruiting-challenges
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https://get.fountain.com/posts/what-is-online-recruitment-and-what-are-its-advantages
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methods/ >
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