Human Resource Online Recruitment Methodologies Used by Blow Ltd

Dissertation
(Various human resource online
recruitment methodologies used by
company for hiring of competent
employees)

Table of Contents
INTRODUCTION...........................................................................................................................4
Background of study...................................................................................................................4
Importance of the topic...............................................................................................................5
About the organisations..............................................................................................................5
Rational for the research.............................................................................................................5
Research aim...............................................................................................................................6
Research Objectives....................................................................................................................6
Research Questions.....................................................................................................................6
Literature Review.............................................................................................................................6
What is the concept of online recruitment in context to organisation?.......................................6
What are the different HR online recruitment methodologies used by Blow Ltd for hiring of
competent staff members?...........................................................................................................8
What are the benefits gained by Blow Ltd for hiring of competent staff members?..................9
Challenges faced by Blow Ltd due to execution of HR recruitment methodologies for hiring
of competent employees............................................................................................................10
Research Methodology..................................................................................................................11
Research Philosophy.................................................................................................................11
Research Approach...................................................................................................................12
Research Choice........................................................................................................................12
Research Strategy......................................................................................................................12
Research Time horizon.............................................................................................................13
Research Technique and procedure..........................................................................................13
Research Sampling....................................................................................................................13
Data analysis and interpretation.....................................................................................................14
Frequency distribution table......................................................................................................14
Data interpretation.....................................................................................................................15
Conclusion.....................................................................................................................................22
Recommendations..........................................................................................................................23
REFERENCES..............................................................................................................................24

Appendix........................................................................................................................................26

INTRODUCTION
Background of study
E-recruitment is a process in which company can easily access to an individuals by using
internet. It is an electronic based recruiting process which helps in conducting recruitment
activities. Online recruitment becomes one of the important aspects for companies as it provides
better applicant tool. It saves the time and money by using AI and automation in order to screen
the applicants (van Esch and Mente, 2018). E-recruitment is also known by the name online
recruitment which mainly include web based resources, cloud based recruitment software and
other technologies which helps in identifying, attracting, interviewing and hiring new personnel.
The main motive of e-recruitment is to make recruiting process less expensive and more
efficient. Through using e-recruitment, company can reach to maximum pool of potential
employees and also speed up their hiring process. People generally use internet in order to find
the jobs and gather information related the organisation before giving job interviews. It is
important for company to have good presence on internet and also they must use online
recruitment methods for receiving large number of candidates and managing their recruitment
process seamlessly (Mishra and Kumar, 2019). There are different types of online recruitment
methods such as sourcing potential candidates on professional social media platforms, applicant
tracking system, interviewing candidate online via video conferencing software, using online
testing via questionnaire and survey and creating job boards to advertise job offerings. By using
internet for recruiting, company can easily source the candidates and also conduct interview
efficiently. Online recruitment is a method through which organisation can fill vacant job
position with cheaper and efficient way (Iannotta and Gatti, 2016). There are various benefits
which can be availed by company through using e-recruitment process such as it provides
company with competitive edge and also it hires the team with better applicant pool. Online
recruitment helps in saving money and time by using AI and automation to screen applicants and
it is also used to communicate with large number of applicants at one time. The research is based
on the various human resource online recruitment methodologies used by company for hiring of
competent employees. Thus, this study helps in providing detailed information related to the
different online recruitment methods which company can use in order to hire talented employees
within workplace.

Importance of the topic
E-recruitment becomes important for an organisation as it helps in reducing time to hire
by using automation. Company can easily hire the candidate through using e-recruitment
platform as automation and AI technology enables to start looking at CV's from qualified
applicants within minutes of submission. Online recruitment is different from traditional
recruitment process as it helps in placing the adverts in front of right people 24 hours a day.
Through using online recruitment system, company can evaluate initials selections as per the
criteria specified and it will also alert when an applicant's resume meets their requirements
(Holm and Haahr, 2018). E-recruitment method is one of the cost effective method which helps
in sourcing, hiring, on-boarding, training and retaining. By using cost effective recruitment
process, company can reduce the amount which they spent on hiring. It also helps in reaching to
wider number of audience with the help in internet recruiting (Ikram and et. al., 2017). In order
to target different industries and professional association, company can use recruiting job boards
so that they can ensure that only right people can see and also apply for vacancy.
About the organisations
The chosen organisation for this research is Blow Limited, it is an on demand beauty
business which targets women. The brand was founded in 2013 by Fiona McIntosh. The motive
of company is to give fast and expert beauty services to busy women. Company also becomes
one of the leading brand in UK in terms of providing home beauty services. The organisation is
focusing on recruiting talented staff who have an ability to give their productive outcomes in
increasing the profitability and productivity of business. Through this study, company can
analyse the different online recruitment methods which they can use for hiring talented
employees.
Rational for the research
The major reason behind conducting this research is that it provides detailed information
related to the various human resource online recruitment methodologies used by company for
hiring of competent employees. This investigation covers the different methods which can be
used by an organisation in order to recruit the skilled and talented employees within workplace.
The purpose behind choosing this topic is that it helps in providing highly skilled and talented
employees within an organisation by using online recruitment methods. There are other tow
objectives which are fulfilled by conducting this research such as personal and professional

objective. In terms of personal perspective, the investigation will enhance the ability of
investigator to learn about the behavior and attitude of people towards the online recruitment.
On the other hand, the professional objective of researcher will also get fulfilled as they can
know the methods which helps company to recruit the employees via using internet.
Research aim
“To analyse the various human resource online recruitment methodologies used by
company for hiring of competent employees”. A study on Blow Ltd.
Research Objectives
 To Know about the concept of online recruitment in context to organisation.
 To identify the different HR online recruitment methodologies used by Blow Ltd for
hiring of competent staff members.
 To determine the benefits gained by Blow Ltd for hiring of competent staff members.
 To examine the challenges faced by Blow Ltd due to execution of HR recruitment
methodologies for hiring of competent employees.
Research Questions
 What is the concept of online recruitment in context to organisation?
 What are the different HR online recruitment methodologies used by Blow Ltd for hiring
of competent staff members?
 What are the benefits gained by Blow Ltd for hiring of competent staff members?
 What are the challenges faced by Blow Ltd due to execution of HR recruitment
methodologies for hiring of competent employees?
Literature Review
What is the concept of online recruitment in context to organisation?
As per the view of Jung and Takeuchi (2018), online recruitment is also known as e-
recruitment which allows businesses to use different internet based sources such as job listings,
online advertising, company websites and social media in order to hire and source the best
candidates. It is defined as a process of recruiting the suitable and talented candidate for the
particular job positions by using various electronic resources especially the internet. With the
changing market trends and situations, most of the companies now a days make more use of the
internet for hiring and selecting candidates by reaching to the potential individuals for the right