Principles of Marketing: PlayStation 4 vs Nintendo Switch Game Console

Principles of
Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Target market..............................................................................................................................3
Product/ Brand............................................................................................................................4
Price:...........................................................................................................................................5
Place............................................................................................................................................5
Promotion....................................................................................................................................5
CONCLUSION AND RECOMMENDATIONS............................................................................6
REFERENCES ...............................................................................................................................8
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INTRODUCTION
Marketing is the primary way to sell the organisational products and services to the wider
marketplace to grow the business. Marketing helps in build customer base by depicting
employees the way to meet needs of consumers (Jackson and Bartholow, 2020). Respective
step also helps in establishing loyalty in minds of consumers so that they can purchase
organisational products frequently. Respective report is based on the The PlayStation 4 is an 8th
generation home video game console developed by interactive entertainment. Respective report
is based on the principles of marketing by comparing with other organisation which is Nintendo
Switch Game console. It elaborate the target market, about products, price, place and promotions
in order to gain desirable outcomes. By using respective tools organisation can be able to
determine their strategies and tactics in effective way and can be able to gain competitive edge.
MAIN BODY
Target market.
In context of PlayStation 4 the major target of respective organisation to build products
and services as per their choice consist of people in between age of 18 to 40 and majorly men
avail their products (LALITHA, 2020). The personality of respective individuals consist of social
gamer, addictive gamer, problem solver, immersive gamer, competitive gamer, achievement
based gamer and also casual gamers. Their attitude towards product is very positive and
consumers belong from upper middle and higher class. With the help of segmentation, targeting
and positioning respective organisation can be able to determine one of their best consumers and
build products and services as per their choice and preferences in order to remain competitive in
marketplace.
The another organisation which is Nintendo Switch is a video game console developed
by Nintendo, released in most regions on 3rd march, 2017. it is kind of hybrid console majorly
used as a home console and portable device. It offers the no. of gaming consoles, toys and
electronics for ranging people from age of 15 to 35. Under behavioural segmentation they target
majorly who like to play games not hardcore gamers. They target casual gamers such as women,
older, folks, families and kids. They provide gaming console for people who not play
competitively but just for fun. The percentage of applicants with video game purchase by income
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