Enterprise and Entrepreneurship: Business Plan for a Biodegradable Water Bottle

This presentation discusses the development of a business plan for a biodegradable water bottle, including the motivation behind the product, the process for generating the business idea, the feasibility of the business, details of the product, potential market opportunities, the attractiveness of the industry, and the vision for the business.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENT
 Enterprise and Entrepreneurship
 INTRODUCTION
 Motivation for the Business
 Process to generate this business idea
 Feasibility of the Business and Products
 Details of the Product
 Potential Market Opportunities
 Attractiveness of the Industry
 Vision for the Business
 CONCLUSION
 REFERENCES

INTRODUCTION
This report includes a business plan. This plan has been
developed for a product under manufacturing industry. In
this report motivation behind selection of the product
and process for generation of idea and what make the
idea feasible has been discussed.

MOTIVATION FOR THE BUSINESS
Increasing concern of people for nature and environment
has motivated to bring a product in market which is
friendly towards environment and environment does not
have to bear the cost of comfort of people. There are
various other factors and in all them I personal
experience and observation about the gap which exist in
the product availability is most significant factor to
motivate for the development of product and business.

PROCESS TO GENERATE THIS BUSINESS IDEA
There are various factors which have motivated for
development of the product. The process for this
business idea started from the idealizing the product.
Later this was followed by research of the product and
what can make it possible to develop such products.
Later a business idea and plan was developed.

FEASIBILITY OF THE BUSINESS
This business is not just an idea
and but is feasible and can be
applied in real situation. The
feasibility of the business is
because of various factors as
company and business have
tested the product and have
researched on its manufacturing
and business possibilities.

DETAILS OF THE PRODUCT
 The product which has been included in the business idea is
biodegradable water bottle. Biodegradable water bottle is a
type of bottle which is made from the products which are not
harmful for the environment. This is made of the ingredients
which are biodegradable and get degraded in around 90 days.
This is a supplement product of plastic water bottles. This is
made of organic materials which are bamboo, algae, husks,
bulrush, recycled paper and sugarcane pulp.

POTENTIAL MARKET
OPPORTUNITIES
 This is a product which is highly in demand in market. This
is because people are becoming more aware of the harms
that plastic cause of environment and this is hazards of the
plastic.
 This product also has opportunities in the market and
countries where such products have cause too much harm
and people of that country are looking for the
supplementary products which are not harmful and
hazardous to environment.

CONT..
 This product also has opportunities
in emerging markets and countries
which are highly populated.
 Increasing efforts from the side of
government to reduce the use of
plastic and items which are made
from plastic also present an
opportunity for the product as this
is not harmful for environment.

ATTRACTIVENESS OF THE
INDUSTRY
 There are various other products in the market which are environment
friendly and they have managed to attract people towards the product and
industry.
 Increasing concern of people towards safety and sustainability of
environment is an important factor that attract people towards the industry,
customers and potential customers of this industry those who want to use
products which are not harmful and hazardous for environment.
 This product is also attractive to those who like to buy costly products and
maintain high standard of life.

VISION FOR THE BUSINESS
“To provide the products to people which are favourable
for environment and its sustainability.”

CONCLUSION
 From the above discussion it can be concluded that
products which are made from organic and environment
friendly material are being liked by many people. This is
biggest factor which suggest that the product will be
successful in the market and later company can add other
products in its product line.

REFERENCES
 Grinberg, A., 2016. The development of a start-up from idea to feasible business concept.
 Guo, Y and et.al., 2016. Online feedback and attraction management: an exploration of the
critical factors in effective operations. Asia Pacific Journal of Tourism Research. 21(8).
pp.883-904.
 Halinen, A., 2017. General Process for Business Idea Generation.
 Kim-Soon, N., Ahmad, A. R. and Ibrahim, N. N., 2018. Understanding the motivation that
shapes entrepreneurship career intention. Entrepreneurship-development tendencies and
empirical approach. pp.291-308.
 Xu, D and et.al., 2017. Synthesis and properties of biodegradable cationic gemini
surfactants with diester and flexible spacers. Journal of Molecular Liquids. 240. pp.542-
548.