Use of Digital Marketing in Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use of digital marketing in a specific communications
strategy
Name & ID

Table of Contents
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective organisations, as
part of the promotional aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION
Digital marketing strategy
• Digital marketing is an approach under which online techniques and methods are used
in order to promote products and services at wide level. It is associated with selling
and promoting a product significantly by using online marketing tactics such as social
media marketing, search engine optimization, content marketing and more (Kannan,
2017).