Use of Digital Marketing in a Specific Communications Strategy

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Added on 2022/12/05

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This presentation explores the use of digital marketing in a specific communications strategy. It discusses the concept of digital marketing strategy and provides examples of platforms like Twitter and Instagram. The presentation also highlights the promotional aspects of these platforms in the marketing mix. The current studies on digital marketing strategies are illustrated with real-life examples, such as Starbucks' social media campaigns. Overall, the presentation emphasizes the importance of effective digital marketing for increasing profitability and customer base. Presented for the BMP3006 Practical Digital Marketing course at Regent College London.

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Use of Digital Marketing in a Specific Communications Strategy

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