Importance of Digital Marketing and Social Media Marketing in Business

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Added on 2022/12/29

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This presentation discusses the importance of digital marketing and social media marketing in business, with a focus on Tesco. It covers the analysis of digital marketing, review of social media marketing, benefits of SMM for a communication strategy, and the marketing mix. The presentation concludes with the importance of implementing effective communication strategies to achieve competitive advantage in the market.

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Importance of Digital Marketing and Social Media Marketing in Business

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