Digital Marketing: Examples, Importance, and Strategies

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing the examples of digital marketing .............................................................................1
Determining the importance of these methods to certain strategies............................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Digital marketing refers to marketing through digitally and using different platform to
advertise the goods and services such as website, social media, mobile apps. These are becoming
important day by day due to increasing in the digital awareness across the world and nowadays
many companies are using this method to endorse their brands, goods and services. In this
presentation, the two example of digital marketing is being discussed such as social media and
content marketing. The review of these methods is being analysed and how they contributed to
communication strategies as part of promotional aspect of marketing mix is being studied.
MAIN BODY
Analysing the examples of digital marketing
In digital marketing there are methods that is being popular due to their benefits and now
it is used by many small and big organisation to sell their products and services. The two
methods are content marketing and social marketing which are used as activities of digital
marketing.
Social media marketing is using widely by many companies to spread the awareness to
costumer and building effective way to promote their business digitally. In the company, Tesco,
the use of this techniques are increasing as they are very effective and their results are amazing
as compared to other methods.
Review of social media marketing are as follows-
 Social media marketing is reaching its new heights of success by satisfying millions of
costumer across worldwide. It helps in connecting people from different regions who
come together to advertise their brands and products at larger scale.
 It is developing in new form and coming with the different technology to build
innovation in marketing system. As, there are some example like Taboola, that is simple
slide show with attractive slides and graphics that improve overall quality of video.
 Other example of this method that is very effective is Jacksonville Jaguars, which is
emojis slider that is used against graphic which is very simple attract the audience to
follow images and slides.
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