Marketing Techniques used by Boost Juice Brand for International Marketing

International Marketing

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Contents
Introduction...........................................................................................................................................1
Marketing Techniques used by Boost Juice Brand................................................................................1
Marketing techniques used in Australia that would work in America...................................................2
Cultural difference influencing marketing decisions in both Australia and America.............................2
Theories that needs to be addressed.......................................................................................................3
Recommendation...................................................................................................................................5
Conclusion.............................................................................................................................................5
REFERENCES......................................................................................................................................6

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Introduction
Marketing has become one of the most crucial factors of success in the modern day business.
In the increasing competition it is a further bigger challenge for the organisations to do
marketing in an effective manner. Boost Juice brand is an Australian retail outlet that is
known for selling smoothies and fruit juice (Boostjuice, 2018). This company has its business
in many parts of the world like South Africa, United Kingdom, Asia, India and Europe. In
most of the countries they have chosen franchising as a mode of entry. This report highlights
the various aspects of marketing of Boost Juice brand.
Marketing Techniques used by Boost Juice Brand
There are several marketing techniques used by Boost Juice Brand. Some of the most
common techniques are:
 Paid advertisements: Firm pays various sources for this kind of marketing like the TV
channels, print media as well as internet marketing platforms such as PPC.
 Relationship marketing: It is most commonly used marketing technique in the retail
outlets. Boost Juice puts efforts to enhance the relationship with the customers as well
as improving customer loyalty through its excellent products and services.
 Word of mouth: Boost juice is reliant on this technique as well. This is totally based
on the impression that company has left on the people. The quality products and
services delivered by the Boost Juice helps them in satisfying customers. These
customers tell about the company to other potential customers (Chu and Choi, 2011).
 Internet marketing: The techniques such as cloud marketing has gained the pace. The
items for marketing are shared over the internet and are promoted using various sites.
 Transactional marketing: In this marketing, the retailers encourage consumers to buy
with discounts, shopping coupons or through big events. It improves the chance of
sales and motivates the target audience to buy the marketed product.
Marketing techniques used in Australia that would work in America
Among the various marketing technique used by Boost Juice the techniques in Australia but
would also work in America are: