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MG412 CW2 Brand Extension Report

   

Added on  2023-01-16

13 Pages1316 Words65 Views
MG412 CW2 Brand
Extension Report

Executive summary
The PPT is describing about brand extension of Tesco.
Here, a new product has been developed to earn more revenue. moreover, method taken
to collect data is secondary. Then, the outcomes are obtained by evaluating data.
Besides that, target market is identified with help of STP model. In addition to it,
pestle and Ansoff matrix is done to identify strategy.

INTRODUCTION
Every business needs to expand in different market to compete with rivals and gain
competitive advantage. In this brand extension is process of using a brand name to
launch new products.
The aim is to attract new customers and increase sales. This also enables in improving
brand image and creating positive image in mind of customers. Tesco is retail brand
that operate at global level. it provides various products.
The market share of company is 28.4% in UK. Also, the market value of Tesco is 22.2
billion. Now, they are introducing new flavoured chewing gum.

CONT..
Tesco market value

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