Brand Launch Plan for Byjus

Running head: BRAND LAUNCH PLAN FOR BYJUS
BRAND LAUNCH PLAN FOR BYJUS
Name of the Student
Name of the University
Author note

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BRAND LAUNCH PLAN FOR BYJUS
Section 1. SWOT
The SWOT matrix or analysis consists of the overall elucidation of strengths,
weaknesses, opportunities and threats of the Byju’s Learning application to show its competitive
factors and the current scenario in the market of Australia which includes the internal and
external environment affecting the norms and performances of the organization.
Strength
This is the organization’s abilities and sources which can apply to plan, improve and
survive in the competitive advantage of Australian market. The core strengths are as following:
Higher profits- The higher profit rates in comparison to the strategies and executions of the
competitors of similar business group. When this app is compared to its competitors’ service it is
still very popular despite being emerged only few years back. It has high profitability because of
its service offerings.
Powerful branding- The organization in Strategy and Execution industry is an example of a
strong brand. Byjus App literally put hard efforts in building its brand and identifying customers
who needs the service in Australia. The brand gets popular when it spreads the message to the
customers that it has to offer them something of their need. For this kind of service the
organization has enabled premium charges compare to other apps of similar service. Byjus has
the high brand value in similar service industry (Kowalkowski, Gebauer and Oliva 2017).
Managing talents- The organization has responsible HR department who implements strong
plans for the talent management because it believes the latent qualities can be identified once the
desirable chance is given. The company has seen high positions due to the HR operations in
talent and management that serves as one of the greatest strengths for the company.

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BRAND LAUNCH PLAN FOR BYJUS
Successful service offering- The service channels of this app is commendable as it has extensive
range of products that allows the organization to approach other segments apart from the targeted
one’s and penetrate into Strategy and Execution segments. This has even helped the company to
go for diversification in streams of revenue.
Innovativeness- This app is quite frequent in launching innovations to provide customers with
updated versions and service offerings.
Initiator- The app has understood the demand of the market of Australia and accordingly came
up with products which frequently multiplies the market share of Byjus in industries of Strategy
and Execution (Priem, Wenzel and Koch 2018).
Weaknesses are, the company’s revenue per unit is declining. The company is gradually losing
its market share as it cannot forecast the growth and demands of future market in the Australian
country. The company has weak networking and unidentified segmented markets that allows
other companies to eat up the market. The company has low scope of supply chain networks.
Low loyalty levels among the suppliers and the business model is common in the industry
benchmarks.
Opportunities are, most of the customers prefer high end products and changing demands of
the customers and the country’s inflation rate is low. The government regulations are increasing
gradually. Low tie ups with the suppliers helps in the growth of Byju’s business (Katsikeas et al.
2016). The increasing advancements and technologies have always been the motivation for this
app to go for product adjacent by developing the productivity online.
The threats are unauthenticity of the institutions and increased legal actions. Rate of change in
the demographics and majorly changing technologies and domain expertise at a global rate.