Marketing Plan for Hotel Hilton's Motto with Hilton in Glasgow

Marketing essential

 Marketing plan is blueprint of marketing efforts made by any organisation.
 It covers marketing objectives, promotional strategy, budget, deadline,
information about target audience etc.
 Present study discuss marketing plan made by Hotel Hilton marketing
manager for company’s new Urban Micro hotel chain “Motto with Hilton”
in Glasgow city.
INTRODUCTION

 Marketing goals and objective convey purpose of particular marketing
plan. These objectives must fulfil the S.M.A.R.T criteria of objective
designing.
 Some of the marketing objectives are: to increase sales, to improve brand
and product awareness, introduce new product in market, re-launch the
product with innovation, enter in new market etc.
 Marketing objective must align with organisational vision and mission
statement.
Marketing Objective:

 Situational analysis helps organisation to get
the idea about internal and external factors
that can affect company’s marketing plan.
 This analysis enables the manager to identify
Firm’s strength and weakness, knowledge of
different stakeholders' capability and
knowledge of business environment.
 Company uses its strength for avail the
opportunity and minimise the threats and it
also makes efforts to cop up with weakness.
Situation analysis: